The Bio-K+ Essential Line Makes Probiotics Fun and Accessible
Laura McQuarrie — October 21, 2020 — Lifestyle
References: biokplus & prnewswire
The Bio-K+ Essential line is a new range of functional beverages infused with probiotics to support the modern consumer who wants to bolster their healthy and active lifestyle. The all-new Essential line joins the Pro and Original lines and it makes it easy for healthy individuals to enjoy a dose of probiotics on the go.
The Essential products boast 35 calories or less per portion for iced teas and only five calories for the sparkling waters, plus the organic formulas are naturally flavored and free from artificial colors, flavors or sweeteners. While sparkling water lovers will be drawn to fresh flavors like yuzu and blueberry pomegranate, those who love iced teas will be pleased by varieties like maple green tea.
Image Credit: Bio-K Plus International
The Essential products boast 35 calories or less per portion for iced teas and only five calories for the sparkling waters, plus the organic formulas are naturally flavored and free from artificial colors, flavors or sweeteners. While sparkling water lovers will be drawn to fresh flavors like yuzu and blueberry pomegranate, those who love iced teas will be pleased by varieties like maple green tea.
Image Credit: Bio-K Plus International
Trend Themes
1. Functional Probiotics - Opportunity to develop and market functional beverages with probiotics to promote healthy lifestyles.
2. Low-calorie Beverages - Opportunity to capitalize on the trend of healthier low-calorie beverage options for people on-the-go.
3. Organic Ingredients - Opportunity to cater to health-conscious consumers with organic formulas free from artificial colors, flavors, or sweeteners.
Industry Implications
1. Beverage Industry - Develop new probiotic-infused beverage products and healthier low-calorie beverage options using organic ingredients to cater to health-conscious consumers.
2. Health & Wellness Industry - Market probiotic-infused beverages and low-calorie options with organic ingredients as part of a healthy and active lifestyle.
3. Fitness Industry - Collaborate with the beverage industry to develop and promote low-calorie probiotic-infused beverages as part of a healthy fitness regimen.
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