From Rustic Juice Establishments to Smoothie Bar Concepts
Rebecca Byers — August 5, 2015 — Lifestyle
As consumer concern around healthful consumption continues to grow, dynamic juice bar concepts that provide a healthy quick service option are flourishing.
A common theme that can be observed in much of the current juice bar merchandising is the inclusion of plants and as much greenery as possible. By including lush examples of fresh produce, stores are able to align their product with the tactile nature of the raw decor. Additionally, the use of vibrant colors that reflect the hues of the produce as well as earthy tones are often used in visual branding. Sustainable construction materials are often used when building in-store infrastructure in a move that further aligns the decor with the values of the brand itself.
A common theme that can be observed in much of the current juice bar merchandising is the inclusion of plants and as much greenery as possible. By including lush examples of fresh produce, stores are able to align their product with the tactile nature of the raw decor. Additionally, the use of vibrant colors that reflect the hues of the produce as well as earthy tones are often used in visual branding. Sustainable construction materials are often used when building in-store infrastructure in a move that further aligns the decor with the values of the brand itself.
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