Joia Spirit Launched a New Line of Summery Cocktails
Grace Mahas — August 15, 2019 — Lifestyle
References: joiaspirit & preparedfoods
Cocktails with low-sugar content have been gaining popularity across the globe as consumers seek to reduce their overall sugar intake, and many brands have taken note, including Joia Spirit.
The brand recently launched a new line of low-sugar, ready-to-drink premium sparkling cocktails. The three new cocktails include the Sparkling Margarita, a tangy beverage with 140 calories per 12-ounce serving and only six grams of sugar; the Sparkling Vodka Soda, an aromatic key lime drink with 140 calories per 12-ounce serving and four grams of sugar; and the Sparkling Gimlet, a refreshing gin with hints of hibiscus and ginger, boasting only 120 calories per 12-ounce serving and no sugar.
Consumers can now indulge in a refreshing, low-carb cocktail without fear of compromising taste, flavor, or alcohol content.
The brand recently launched a new line of low-sugar, ready-to-drink premium sparkling cocktails. The three new cocktails include the Sparkling Margarita, a tangy beverage with 140 calories per 12-ounce serving and only six grams of sugar; the Sparkling Vodka Soda, an aromatic key lime drink with 140 calories per 12-ounce serving and four grams of sugar; and the Sparkling Gimlet, a refreshing gin with hints of hibiscus and ginger, boasting only 120 calories per 12-ounce serving and no sugar.
Consumers can now indulge in a refreshing, low-carb cocktail without fear of compromising taste, flavor, or alcohol content.
Trend Themes
1. Low-sugar Cocktails - The growing popularity of low-sugar cocktails presents an opportunity for brands to create innovative, healthier beverage options.
2. Ready-to-drink Cocktails - The rise of ready-to-drink cocktails allows for convenient, on-the-go enjoyment, opening up possibilities for beverage companies to tap into this market segment.
3. Premium Sparkling Cocktails - The introduction of premium sparkling cocktails showcases an opportunity for upscale beverage brands to offer sophisticated, effervescent alternatives to traditional cocktails.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the demand for low-sugar cocktails by developing new, healthier beverage options.
2. Ready-to-drink Industry - The ready-to-drink industry can seize the opportunity to expand their product lines and cater to consumers looking for convenient, pre-mixed cocktails.
3. Alcohol Industry - The alcohol industry can explore new avenues by creating premium sparkling cocktails, targeting consumers who seek unique and sophisticated drinking experiences.
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