The Jasmine Pearl Tea Co. Gets a Makeover from Relevant Studios
Jamie Danielle Munro — March 19, 2014 — Marketing
References: relevantstudios & lovelypackage
Jasmine Pearl Tea Co. was undergoing a transformation, so the company contacted the bright minds at Relevant Studios to help.
The "re-designed packaging positions them as a premium, yet approachable tea company," according to Lovely Package. To do this, Relevant Studios used recyclable canisters, lids and even bags that can be composted. The text, however, retains that premium quality, with the font being reminiscent of 1950s household products such as sugar and flour. For coloring, earthy tones were used, emphasizing the recyclable nature of Jasmine Pearl Tea Co. and the fact that the brand is as gentle on the environment as possible.
The re-design by Relevant Studios was a success, as the packaging exudes that high-class and premium quality look, but the eco touch makes it more accessible and consumer-friendly.
The "re-designed packaging positions them as a premium, yet approachable tea company," according to Lovely Package. To do this, Relevant Studios used recyclable canisters, lids and even bags that can be composted. The text, however, retains that premium quality, with the font being reminiscent of 1950s household products such as sugar and flour. For coloring, earthy tones were used, emphasizing the recyclable nature of Jasmine Pearl Tea Co. and the fact that the brand is as gentle on the environment as possible.
The re-design by Relevant Studios was a success, as the packaging exudes that high-class and premium quality look, but the eco touch makes it more accessible and consumer-friendly.
Trend Themes
1. Eco-friendly Packaging - The trend of using recyclable and compostable materials in packaging provides an opportunity for disruptive innovation in the eco-friendly industry.
2. Premium-approachable Branding - Brands that aim to position themselves as both premium and approachable have an opportunity for disruptive innovation in the branding industry.
3. Retro Design Elements - The use of retro design elements in modern packaging design provides an opportunity for disruptive innovation in the design industry.
Industry Implications
1. Packaging - The packaging industry can innovate by creating more eco-friendly and premium-approachable designs that the Jasmine Pearl Tea Co. demonstrates.
2. Branding - The branding industry has an opportunity to create campaigns that communicate both premium and approachable ideas as shown by Jasmine Pearl Tea Co.
3. Design - The design industry can innovate by incorporating retro design elements and eco-friendly materials in modern packaging designs as seen in Relevant Studios' work for Jasmine Pearl Tea Co.
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