The Jam Shed Sparkling Rosé Features Bountiful Bubbles
Michael Hemsworth — April 15, 2023 — Lifestyle
References: jamshedwines & retailtimes
The Jam Shed Sparkling Rosé has been added to the brand's product roster to coincide with the warm weather as a celebratory refreshment perfect for enjoying with friends and family alike. The wine boasts a sweet summer berries with a hint of cream flavor with ample bubbles to make it perfect on its own or in a range of additional cocktail recipes. The refreshment builds on the increasing attention being paid to post-COVID recovery as consumers seek out special ways to mark getting back together with friends and family for everyday occasions.
Marketing Director - Europe, Accolade Wines Tom Smith spoke on the Jam Shed Sparkling Rosé saying, "Jam Shed’s success is built on doing things differently in a sometimes far too traditional category. Our consumers are younger, more demanding and faced with lots of choice and we know we must deliver genuine engagement and excitement to keep them coming back for more."
Marketing Director - Europe, Accolade Wines Tom Smith spoke on the Jam Shed Sparkling Rosé saying, "Jam Shed’s success is built on doing things differently in a sometimes far too traditional category. Our consumers are younger, more demanding and faced with lots of choice and we know we must deliver genuine engagement and excitement to keep them coming back for more."
Trend Themes
1. Sparkling Wine for Summer Celebrations - There is a growing demand for celebratory and refreshing drinks, such as sparkling wine, as consumers have started getting together with friends and family after the COVID pandemic.
2. Innovative Flavors in Sparkling Wine - Consumers' increasing demand for novelty, unique flavors, and variety can represent an opportunity for wine makers to create innovative and exclusive sparkling wine flavors, such as Jam Shed Sparkling Rosé's sweet summer berries with a hint of cream.
3. Cocktails with Sparkling Wine - As a versatile ingredient, sparkling wine represents an opportunity to innovate and create new exciting cocktails recipes that appeal to consumers' growing taste for sophisticated flavors and creative presentations.
Industry Implications
1. Beverage Industry - The beverage industry can explore the trend towards celebratory drinks and innovative flavors, using sparkling wine and other refreshing drinks to satisfy consumers' diverse preferences and adapt to the new normal after the COVID pandemic.
2. Hospitality Industry - The hospitality industry can leverage consumers' interest in refreshing and celebratory drinks, such as sparkling wine, to create exciting and unique dining experiences that drive sales and customer loyalty.
3. Cocktail Industry - The cocktail industry can take advantage of the versatility of sparkling wine to innovate in their cocktail menu and create new exciting drinks that resonate with consumers' growing demand for creative presentations and novel flavors.
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