The Jack In The Box 'Feeding Time' Short Film Offers Free Food
Michael Hemsworth — October 13, 2023 — Marketing
References: jackinthebox & chewboom
The Jack In The Box 'Feeding Time' short film has been formally released as a way to celebrate the arrival of the Halloween season as well as the return of the Monster Taco and Angry Monster Taco.
The film centers on the Angry Monster food truck that comes to life to hunt down bullies, which needs to be defeated to save Halloween. The short film was written by Asha Michelle Wilson, Kara Lee Corthron, Marcus Dunstan and Patrick Melton who are some of the minds behind such thrilling content as the Saw franchise, You and American Horror Story: 1984.
The Jack In The Box 'Feeding Time' short film features an Easter egg in the form of a code that the first 1,000 fans to find it can redeem it for two free Monster Tacos with purchase via the Jack app.
The film centers on the Angry Monster food truck that comes to life to hunt down bullies, which needs to be defeated to save Halloween. The short film was written by Asha Michelle Wilson, Kara Lee Corthron, Marcus Dunstan and Patrick Melton who are some of the minds behind such thrilling content as the Saw franchise, You and American Horror Story: 1984.
The Jack In The Box 'Feeding Time' short film features an Easter egg in the form of a code that the first 1,000 fans to find it can redeem it for two free Monster Tacos with purchase via the Jack app.
Trend Themes
1. Horror-themed QSR Short Films - The incorporation of horror themes in quick service restaurant (QSR) short films presents unique marketing opportunities for brands to engage and thrill customers.
2. Interactive Marketing Campaigns - The use of Easter eggs and codes in short films like the Jack In The Box 'Feeding Time' film creates interactive experiences that encourage customer engagement and drive sales.
3. Collaborative Storytelling - Collaboration between renowned writers of thrilling content, like Asha Michelle Wilson, Kara Lee Corthron, Marcus Dunstan, and Patrick Melton, showcases the potential to create captivating narratives for brand promotions.
Industry Implications
1. Quick Service Restaurant (QSR) - QSR brands can leverage horror-themed short films as a unique marketing tactic to attract and retain customers, especially during seasonal promotions like Halloween.
2. Film and Entertainment - The incorporation of horror-themed short films into brand marketing campaigns provides opportunities for collaboration with renowned writers and filmmakers, creating engaging content that drives brand awareness.
3. Digital Marketing and Advertising - The use of Easter eggs and redemption codes in short films opens avenues for interactive and immersive marketing strategies, leveraging technology to boost customer engagement and brand loyalty.
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