The Lay's Flavor Swap Lineup Now Includes Four New Flavors
Michael Hemsworth — August 10, 2022 — Marketing
References: lays & drugstorenews
The Lay's Flavor Swap lineup has been expanded by the brand in response to the success of the previous offerings with new flavor varieties for consumers to try out.
The range now includes the Lay’s Kettle Cooked Fritos Chili Cheese, Lay’s Cheetos Flavor, Lay’s Doritos Cool Ranch Flavor and Lay’s Wavy Funyuns Onion Flavors, which are arriving now at retailers nationwide. The snacks play on the popularity of flavor mashup products by utilizing familiar tastes and encouraging consumers to try out a new yet recognizable option.
Senior Vice President of Brand Marketing, Frito-Lay North America Stacy Taft commented on the new additions to the Lay's Flavor Swap lineup saying, "What makes the Lay’s Flavor Swap lineup so much fun is the combination of flavors our fans know and love to create a new but familiar snacking experience."
The range now includes the Lay’s Kettle Cooked Fritos Chili Cheese, Lay’s Cheetos Flavor, Lay’s Doritos Cool Ranch Flavor and Lay’s Wavy Funyuns Onion Flavors, which are arriving now at retailers nationwide. The snacks play on the popularity of flavor mashup products by utilizing familiar tastes and encouraging consumers to try out a new yet recognizable option.
Senior Vice President of Brand Marketing, Frito-Lay North America Stacy Taft commented on the new additions to the Lay's Flavor Swap lineup saying, "What makes the Lay’s Flavor Swap lineup so much fun is the combination of flavors our fans know and love to create a new but familiar snacking experience."
Trend Themes
1. Flavor Mashup Snacks - In response to the success of previous offerings, Lay’s has expanded their Flavor Swap lineup to include new and familiar flavor mashup snacks, identifying opportunities for other brands to experiment with unique flavor combinations.
2. Brand Collaborations - Partnering with popular snack brands such as Fritos, Cheetos, Doritos and Funyuns, Lay’s has created a unique branded experience for their Flavor Swap lineup, opening the door for other brands to explore collaboration opportunities.
3. Consumer Engagement Promotion - By encouraging consumers to try out new flavors with their existing brands, Lay’s has utilized a successful promotion strategy, leading to opportunities for other companies to engage their consumers with interactive and experiential advertising.
Industry Implications
1. Snack Foods Industry - The snack foods industry can take note of the popularity of unique snack mashups to expand their product lines and appeal to adventurous consumers.
2. Food and Beverage Marketing Industry - With the successful brand collaboration strategy employed by Lay’s, the food and beverage marketing industry can explore creative partnership opportunities to develop new and unique products with wider appeal.
3. Consumer Packaged Goods Industry - The success of the Lay’s Flavor Swap lineup highlights the opportunity for the consumer packaged goods industry to innovate and experiment with playful and inventive products to attract a wider consumer base.
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