The Nescafé Azera x Perky Blenders Rise Up Coffee is Aromatic
Michael Hemsworth — July 5, 2022 — Marketing
The Nescafé Azera x Perky Blenders Rise Up Coffee is a new collaboration product created between the coffee brand and the UK-based coffee roasters to offer consumers an easy way to enjoy premium java.
The instant coffee is crafted with a blend of beans from the Djimmah and Sidamo regions in Ethiopia to achieve a fruity flavor blend. Arriving at Tesco locations now, the coffee will be arriving at additional major retailers later this year.
Senior Brand Manager at Nescafé Lucy Gardner spoke on the new Nescafé Azera x Perky Blenders Rise Up Coffee saying, "We know how good Perky Blenders’ premium craft coffee is, and we are delighted to have partnered with them for our second independent craft coffee collaboration to create a high-quality blend. With many people continuing to work from home but still wanting a premium coffee experience, our new craft offering is more than ready to Rise Up to the challenge.”
The instant coffee is crafted with a blend of beans from the Djimmah and Sidamo regions in Ethiopia to achieve a fruity flavor blend. Arriving at Tesco locations now, the coffee will be arriving at additional major retailers later this year.
Senior Brand Manager at Nescafé Lucy Gardner spoke on the new Nescafé Azera x Perky Blenders Rise Up Coffee saying, "We know how good Perky Blenders’ premium craft coffee is, and we are delighted to have partnered with them for our second independent craft coffee collaboration to create a high-quality blend. With many people continuing to work from home but still wanting a premium coffee experience, our new craft offering is more than ready to Rise Up to the challenge.”
Trend Themes
1. Craft Coffee Collaboration Trend - Collaboration between established and specialty coffee brands to offer consumers premium instant coffee products.
2. Ethiopian Bean Flavor Blend Trend - Coffee brands using beans from the Djimmah and Sidamo regions in Ethiopia to achieve fruity flavor blends for their instant coffee products.
3. Home Coffee Experience Trend - Consumers wanting a premium coffee experience while working from home, leading to the development of craft and specialty instant coffee offerings.
Industry Implications
1. Coffee Industry - Coffee brands collaborating with specialty roasters to offer consumers premium instant coffee products using high-quality beans.
2. Retail Industry - Major retailers such as Tesco offering collaborations between established and specialty coffee brands as part of their instant coffee product lines.
3. Work From Home Industry - Consumers working from home and seeking a premium coffee experience leading to the development of craft and specialty instant coffee offerings.
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