The Phenolaeis Instant Coffee Has the Palm Fruit Bioactive Complex
Michael Hemsworth — September 13, 2020 — Marketing
References: phenolaeis & preparedfoods
The Phenolaeis Instant Coffee is a functional product for consumers who are looking for a way to boost their overall well-being, health and more in a decidedly easy manner. The coffee is made with the Palm Fruit Bioactive Complex (PFBc) that is water-soluble and composed of a minimum of five natural polyphenols along with fibers, protein and carbohydrates. This is reported to help with antioxidant support and the ability to potentially support the immune system.
The Phenolaeis Instant Coffee is reported to have a smooth taste and mouthfeel, and is ultra-simple to prepare with only hot water to make it ideal for time-poor consumers. The infusion of PFBc in the recipe is part of the larger shift towards functional food varieties as consumers seek out easier ways to support their daily wellness needs.
The Phenolaeis Instant Coffee is reported to have a smooth taste and mouthfeel, and is ultra-simple to prepare with only hot water to make it ideal for time-poor consumers. The infusion of PFBc in the recipe is part of the larger shift towards functional food varieties as consumers seek out easier ways to support their daily wellness needs.
Trend Themes
1. Functional Food Varieties - Functional instant coffees like the Phenolaeis Instant Coffee are part of the larger trend towards convenient and easy-to-use functional food products.
2. Wellness Support - Consumers are increasingly looking for functional instant coffees like the Phenolaeis Instant Coffee that provide health benefits and support overall well-being.
3. Water-soluble Bioactive Complexes - The use of water-soluble bioactive complexes, such as the Palm Fruit Bioactive Complex (PFBc) in the Phenolaeis Instant Coffee, is a disruptive innovation opportunity for creating functional instant coffee products.
Industry Implications
1. Coffee Industry - The coffee industry can tap into the trend by developing and marketing functional instant coffee products that cater to consumers' wellness needs.
2. Functional Food Industry - The functional food industry can explore the use of water-soluble bioactive complexes to create innovative and convenient functional food products.
3. Wellness Industry - The wellness industry can benefit from the rise of functional instant coffees that offer health benefits and support overall well-being.
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