Spirits Producer Beam Suntory Made Truly Flavored Vodka Possible
Laura McQuarrie — March 8, 2022 — Lifestyle
References: foodandwine
Truly Hard Seltzer, one of the top hard seltzer brands, collaborated with spirits producer Beam Suntory to create Truly Flavored Vodka. From lemonade and ice teas to margaritas, there are many flavors in Truly Hard Seltzer's beverage portfolio and it chose the top varieties to turn into vodkas: Strawberry Lemonade, Wild Berry, and Pineapple Mango.
Made from cane sugar, the 30% ABV triple-distilled vodka maintains its low calories. While the brand's cans of hard seltzer come in at 100 calories, the vodka is just 99 calories per 1.5-ounce serving. With this vodka, Truly Hard Seltzer aims to redefine what consumers think vodka can be with interesting, colorful and flavorful products. The Truly Flavored Vodka can be found through various retail partners in bottles of various sizes.
Made from cane sugar, the 30% ABV triple-distilled vodka maintains its low calories. While the brand's cans of hard seltzer come in at 100 calories, the vodka is just 99 calories per 1.5-ounce serving. With this vodka, Truly Hard Seltzer aims to redefine what consumers think vodka can be with interesting, colorful and flavorful products. The Truly Flavored Vodka can be found through various retail partners in bottles of various sizes.
Trend Themes
1. Flavor-infused Vodkas - Distilleries can innovate their vodka flavors by introducing popular non-alcoholic beverage flavors into their product line.
2. Low-calorie Alcoholic Beverages - Brands can incorporate the health and wellness trend by producing low-calorie alcoholic beverages with unique flavors.
3. Collaborations in the Alcohol Industry - Partnerships between established alcoholic brands can lead to the creation of unique and interesting product offerings.
Industry Implications
1. Alcoholic Beverage Industry - Established and emerging distilleries can innovate by offering flavorful low-calorie vodka products to the market.
2. Non-alcoholic Beverage Industry - Non-alcoholic beverage brands can explore collaborations with distilleries to expand their flavor options and reach a larger market.
3. Retail Industry - Retailers can capitalize on the growing demand for low-calorie alcoholic beverages and unique flavor options by offering a variety of products to their customers.
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