Coors Light is Helping Adults to Experience the Retiree Life
Laura McQuarrie — August 1, 2023 — Marketing
References: coorslight & fox59
Inadequate savings, increasing living costs and the high price of homes are just some of the reasons that the average person may feel that retirement is out of reach, and to give adults a taste of what the experience might be like, Coors Light created the Temporary Retirement Sweepstakes. Adults in the United States are invited to enter to win a stay at a Coors Light’s luxury villa in Tucson, Arizona, plus $2,400 to cover the winner’s and guests’ paid time off. As part of the grand prize, which includes round-trip airfare, food and beverages and a cleaning service, there's also $8,736 to help with any tax liability.
“We believe retirement is a state of mind, best served with a refreshing Coors Light,” says Marcelo Pascoa, vice president of marketing for the Coors Family of Brands.
“We believe retirement is a state of mind, best served with a refreshing Coors Light,” says Marcelo Pascoa, vice president of marketing for the Coors Family of Brands.
Trend Themes
1. Retirement Experience - Coors Light's Temporary Retirement Sweepstakes allows adults to experience what retirement might be like through a luxury villa stay in Tucson.
2. Financial Insecurity - The Temporary Retirement Sweepstakes highlights the growing issue of inadequate savings and high living costs that prevent many people from planning for retirement.
3. Lifestyle Marketing - Coors Light's promotion of retirement as a state of mind demonstrates the effectiveness of lifestyle-focused marketing campaigns.
Industry Implications
1. Beverage - Coors Light's Temporary Retirement Sweepstakes showcases the beverage industry's potential for experiential marketing and unique promotional strategies.
2. Hospitality - The luxury villa stay in Tucson provided by Coors Light's Temporary Retirement Sweepstakes highlights opportunities within the hospitality industry for innovative promotions and partnerships.
3. Financial Services - The inadequate retirement savings and financial concerns highlighted by Coors Light's promotion present opportunities for the financial services industry to develop innovative retirement planning solutions.
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