Coors Light Launches Draught Draft with a Raptors Experience
Grace Mahas — November 14, 2022 — Marketing
References: coorslight
With the 2022/2023 NBA season underway, Coors Light, the official beer of the Toronto Raptors, has launched a campaign to see to what lengths Raptors fans would go to score tickets.
A recent study commissioned by Coors Light revealed that more than 1 in 3 Canadians would be willing to wear the Raptors mascot suit for a day to win tickets and that one-third of millennials enjoy a certified cold beer to help them chill out during a high-stakes Raptors game.
Enter the Coors Light Draught Draft - an opportunity for Raptors fans to win an even chiller, in-arena game experience. From November 10th to December 22nd, Raptors fans can purchase a pint of Coors Light at participating Jack Astor’s locations in Ontario to enter the draft. Simply scan the QR code for the chance to draft you and four friends to the ultimate Chill Zone experience at a Raptors game.
A recent study commissioned by Coors Light revealed that more than 1 in 3 Canadians would be willing to wear the Raptors mascot suit for a day to win tickets and that one-third of millennials enjoy a certified cold beer to help them chill out during a high-stakes Raptors game.
Enter the Coors Light Draught Draft - an opportunity for Raptors fans to win an even chiller, in-arena game experience. From November 10th to December 22nd, Raptors fans can purchase a pint of Coors Light at participating Jack Astor’s locations in Ontario to enter the draft. Simply scan the QR code for the chance to draft you and four friends to the ultimate Chill Zone experience at a Raptors game.
Trend Themes
1. Beer-branded Experiential Marketing - Beverage and sports brands can collaborate to offer immersive game day experiences to fans, leading to increased brand loyalty and engagement.
2. QR Code Campaigns - More brands can utilize quick response codes to offer exclusive offers and experiences to their customers, increasing foot traffic and online engagement.
3. Cold Beer as a Comfort Food - With the growing importance of self-care and mental health, brands can use beer as a way to tap into consumers' desire for cold comfort during stressful or high-stakes events.
Industry Implications
1. Beverage - Beverage companies can collaborate with sports teams and venues to offer immersive experiences to fans, driving brand awareness and loyalty.
2. Sports - Sports teams and leagues can partner with beverage brands to offer unique experiences and promotions to fans, creating a more engaging and memorable game day experience.
3. Hospitality - Restaurants and bars can partner with brands to offer unique promotions and experiences, attracting new customers and driving foot traffic to their establishments.
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