The Coors Light Chillboards Cool Buildings Without Air Conditioning
Laura McQuarrie — May 6, 2022 — Marketing
References: designtaxi
Coors Light Chillboards were created in response to ever-rising temperatures and they serve as a clever way for the brand to promote its drinks. The idea builds off of the brand's Made to Chill slogan and the billboards take up space on the tops of apartment buildings in Miami rather than the usual spaces in city centers. Thanks to Mule-Hide Finish reflective white proof coating, the text on the top of the buildings is effective for deflecting 85% of sunlight. Amazingly, the paint alone makes it possible for the temperature of the roof to be lowered by nearly 50 degrees.
Although these billboards are out of sight, they provide refreshment in a unique way. And to help more people stay cool, Coors Light will be giving away 5,000 gallons of the roof coating.
Although these billboards are out of sight, they provide refreshment in a unique way. And to help more people stay cool, Coors Light will be giving away 5,000 gallons of the roof coating.
Trend Themes
1. Rooftop Advertising - New trend of utilizing rooftop spaces for creative advertising and brand promotions.
2. Eco-friendly Coatings - Growing trend of using sustainable and reflective roof coatings to reduce energy consumption.
3. Branded Utility - Emerging trend of brands providing practical benefits to consumers through innovative product designs and services.
Industry Implications
1. Advertising - Opportunity for advertising companies to explore new and unconventional advertising spaces and methods.
2. Construction - Opportunity for construction companies to incorporate eco-friendly and energy-efficient materials in building designs and projects.
3. Beverage - Opportunity for other beverage brands to offer practical benefits and promote their products through innovative and eco-friendly designs.
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