House of Matcha Puts a Modern Twist on Traditional Japanese Tea Ritual
Meghan Young — June 21, 2016 — Lifestyle
References: houseofmatcha.jp
House of Matcha brings ceremonial-grade Japanese green tea to New York City and beyond. Shipped fresh from Kyota in airtight cans, this striking brand essentially encapsulates the founder's background in design and health. A designer-turned-trainer, Stephen Cheuk also harbored a deep passion for matcha tea and decided to take a turn at the industry himself.
The result was House of Matcha, which not only sells quality products, but also those with a modern twist. This twist is sure to speak to urban dwellers as much as those with an appreciation for tradition. What sets House of Matcha apart from its competitors -- there are many considering the current craze -- is the fact that it sources it directly from its native land. Three different matcha blends are available right now.
The result was House of Matcha, which not only sells quality products, but also those with a modern twist. This twist is sure to speak to urban dwellers as much as those with an appreciation for tradition. What sets House of Matcha apart from its competitors -- there are many considering the current craze -- is the fact that it sources it directly from its native land. Three different matcha blends are available right now.
Trend Themes
1. Ceremonial-grade Japanese Green Tea - Disruptive innovation opportunity: Developing sustainable and eco-friendly packaging solutions to complement the premium quality of the tea.
2. Modern Twist on Traditional Tea Ceremony - Disruptive innovation opportunity: Creating immersive and technology-driven experiences that combine traditional tea rituals with modern aesthetics.
3. Direct Sourcing From Native Land - Disruptive innovation opportunity: Implementing blockchain technology to provide transparent and verifiable supply chain practices, ensuring traceability and authenticity.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Developing sustainable and eco-friendly packaging solutions to meet the increasing demand for premium and eco-conscious beverage products.
2. Hospitality and Experiential Retail - Disruptive innovation opportunity: Collaborating with hotels, restaurants, and retailers to create immersive tea experiences that blend tradition and modernity, appealing to both local and international consumers.
3. Supply Chain and Blockchain Technology - Disruptive innovation opportunity: Implementing blockchain technology in the tea industry to enhance transparency, traceability, and trust among consumers, supporting fair trade practices and ensuring product authenticity.
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