The Matcha Infused Tea Line Takes Cues from the Convenience of Steeped Tea
Laura McQuarrie — January 20, 2022 — Lifestyle
References: aiya-america & prnewswire
The Matcha Infused Tea Line is the newest collection from the world's largest producer of premium Matcha green tea, Aiya Matcha, and it shares three premium Japanese green teas in pyramid teabags. The collection features Organic Matcha Infused Gyokuro, Organic Matcha Infused Sencha and Organic Matcha Infused Genmaicha for an experience that combines tea drinking rituals. As Fumi Sugita, President of Aiya Matcha, describes, "We are excited to introduce the Matcha Infused Tea Line to consumers who prefer the convenience of steeped tea and seek the flavor and benefits of Organic Ceremonial Matcha."
With unique tasting notes and flavors, the Matcha Infused Tea Line spotlights shade-grown green tea leaves in a convenient and enjoyable way.
With unique tasting notes and flavors, the Matcha Infused Tea Line spotlights shade-grown green tea leaves in a convenient and enjoyable way.
Trend Themes
1. Matcha-infused Tea - Bringing the benefits of organic ceremonial Matcha in a convenient way through pyramid tea bags.
2. Tea Drinking Rituals - Combining different tea drinking rituals in one experience.
3. Premium Japanese Green Teas - Highlighting unique tasting notes and flavors of premium Japanese green teas.
Industry Implications
1. Tea Industry - Opportunity to experiment with different teas and bring new and unique flavors in the market.
2. Convenience Industry - Opportunity to provide new and innovative ways to enjoy tea rituals in a convenient way.
3. Health and Wellness Industry - Opportunity to leverage the benefits of organic ceremonial Matcha to promote health and wellness through tea consumption.
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