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Top 70 Social Good Trends in February

From to Blood-Drive Donuts to Wildlife Education Treats

— February 5, 2022 — Social Good
From blood donation to the preservation of National Parks, the February 2022 social good trends demonstrate some of the creative ways brands are raising awareness for good causes.

While Krispy Kreme may be best known for its donuts, the brand recently made headlines for helping to combat the nationwide blood shortage. For a whole week, the brand offered a free dozen of the brand's 'Original Glazed' donuts to those who donated blood – a major highlight of the February 2022 food trends.

Another company known for its sweet treats also waves for supporting another newsworthy cause: the preservation of National Parks. To support the cause, Ferrero released limited-edition Kinder Joy National Park Foundation eggs, which aimed to teach kids about animals that can be found throughout North America and the National Parks where so many of those species live.
6.6
Score
Popularity
Activity
Freshness
63
Youth Mentorship Cosmetic Initiatives
Youth Mentorship Cosmetic Initiatives
Monat's Limited-Edition Duo Supports Youth Education
<
62
Accessible Sports Initiatives
Accessible Sports Initiatives
Under Armour's Initiatives Utilize Pathways, People, and Performance
<
61
Charitable Coffee Blends
Charitable Coffee Blends
For Every Bag of the ‘Wish Blend’ Sold, $1 Will Be Donated
<
60
Empowering Homeless Youth Initiatives
Empowering Homeless Youth Initiatives
‘TradeWorx’ Helps Youth Gain Experience and Skills
<
59
Inclusive Sports Initiatives
Inclusive Sports Initiatives
Scotiabank’s ‘Hockey for All’ Focuses on Inclusive Sports Play
<
58
Accountancy Exam Prep Apps
Accountancy Exam Prep Apps
This App Offers Tailored Study Plans For Budding Chartered Accountants
<
57
Charitable Valentine’s Day Activities
Charitable Valentine’s Day Activities
‘Aw Shucks!’ is a Hands on Food Experience
<
56
Music Mental Wellness Programs
Music Mental Wellness Programs
The ‘Songwriter Assistance Program’ Provides Access to Resources
<
55
Rapper-Backed Housing Ads
Rapper-Backed Housing Ads
Realtor.com & Big Boi Team Up for 'Our First Big Boi House' Campaign
<
54
Charitable Reusable Bags
Charitable Reusable Bags
The Community Bag and Giving Tag Program Has Been Relaunched to Give Back
<
53
Charity-Focused Gaming Events
Charity-Focused Gaming Events
'Awesome Games Done Quick' Has Raised $3.4 Million for Charity
<
52
Food-Inspired Children’s Games
Food-Inspired Children’s Games
The ‘Noodle Knockout Fine Motor Game’ Requires Two to Four Players
<
51
Immersive Nature Documentaries
Immersive Nature Documentaries
‘ecosphere’ is aThree-Part Oculus Quest Documentary Series
<
50
Restaurant-Branded Scholarships
Restaurant-Branded Scholarships
The ‘Carl N. & Margaret Karcher Founders' Scholarship’ has Opened
<
49
Cannabis Blood Bank Initiatives
Cannabis Blood Bank Initiatives
The Pot for Plasma Campaign Offers Blood Donors Free Cannabis
<
48
Asian-Celebrating Social Media Initiatives
Asian-Celebrating Social Media Initiatives
Netflix Has Launched 'Golden' to Celebrate Talent
<
47
Rainforest Protection Peanut Butters
Rainforest Protection Peanut Butters
Whole Earth's Special Peanut Butter Helps to Plant Trees
<
46
Reading Comprehension Tools
Reading Comprehension Tools
The ‘Fingerfocus Highlighter Follow-Along Friends’ Makes Reading Easy
<
45
Toddler Development Activity Books
Toddler Development Activity Books
The ‘My Quiet Book Activity Book’ Teaches Kids Basic Skills
<
44
Blood Donation Donut Promotions
Blood Donation Donut Promotions
Krispy Kreme is Offering a Free Dozen to American Red Cross Donors
<
43
Skincare-Branded Scholarships
Skincare-Branded Scholarships
Lubriderm's Skin Scholarship Program Helps Hispanic Students
<
42
Hair Diversity Campaigns
Hair Diversity Campaigns
Dove Launched the CROWN Campaign to Support Diversity for Textured Hair
<
41
Parks-Themed Wrapping Paper
Parks-Themed Wrapping Paper
Parks Project Wrapping Paper Supports Nature Preservation and Parks
<
40
Accessibility Awareness Juice Labels
Accessibility Awareness Juice Labels
Pressed's Artist-Created Labels Support Food Accessibility
<
39
Festive Truck Tours
Festive Truck Tours
The 'Coca-Cola Canada Holiday Truck Tour' Promotes Cheer and Togetherness
<
38
Astronomy-Based Children's Toys
Astronomy-Based Children's Toys
The ‘Inflatable Solar System Set’ Tangibly Teaches Astronomy
<
37
Children Coding Toys
Children Coding Toys
The ‘Coding Critters Magicoders’ Has a Unicorn and Dragon Toy Set
<
36
Violence-Combating Football Collaborations
Violence-Combating Football Collaborations
adidas and Arsenal Drop the No More Red Initiative
<
35
Teen Driving Safety Programs
Teen Driving Safety Programs
Michelin Improves Teen Drivers’ Safety With #GoldenGauge Program
<
34
Hands-On Learning Activities
Hands-On Learning Activities
The 'Learning at Home Literacy Kit' Has 54 Educational Activities
<
33
Charitable Music Boxes
Charitable Music Boxes
The ‘Wooden Mushroom & Fairy Music Box’ Helps Feed Children in Need
<
32
Female Empowering Chocolates
Female Empowering Chocolates
Seattle Chocolates Has Partnered with Supports Girls Inc
<
31
Social Good Puzzles
Social Good Puzzles
The ‘Derrick Adams X Dreamyard’ Puzzle Aims to Empower Youth
<
30
Anti-Social Media Censorship Petitions
Anti-Social Media Censorship Petitions
25 Women's Health Brands Band Together to Empower Women
<
29
Social Good Lotteries
Social Good Lotteries
The National Lottery Supports Good Causes with Its National Lottery Projects
<
28
Desert-Inspired Sports Sneakers
Desert-Inspired Sports Sneakers
The 'XT-Wings 2 Sirocco' Are Made for Marathon des Sables Runners
<
27
Horse-Supporting NFTs
Horse-Supporting NFTs
VisitLex Has Launched a Collection of Horse NFTs in a New Humorous Campaign
<
26
Emotional Development Toys
Emotional Development Toys
The ‘Expression Blocks Wooden Blocks’ Promotes Fine Motor Skills
<
25
Luxury Animal Protective Initiatives
Luxury Animal Protective Initiatives
Prada Welcomes the New Year with the Tiger Protection Project
<
24
Animal Equity Beauty Campaigns
Animal Equity Beauty Campaigns
Skin Proud Launched the 'Cowfunding' Campaign to Support Animals
<
23
Magnetic Educational Activities
Magnetic Educational Activities
The ‘Reading Readiness Activity Set’ Has 28 Reading Activities
<
22
4-in-1 Learning Toys
4-in-1 Learning Toys
The ‘Sorting Surprise Picnic Baskets’ is Perfect for Kids Aged 3 to 7
<
21
Powdered Egg Substitutions
Powdered Egg Substitutions
Researchers in Finland Have Developed a Suitable Egg White Alternative
<
20
Augmented Reality Educational Apps
Augmented Reality Educational Apps
This App Lets Teachers & Learners Create Complex Virtual Worlds
<
19
Arctic Portal Installations
Arctic Portal Installations
Greenpeace is Broadcasting Live Antarctic Footage in London
<
18
Indigenous Cannabis Producers
Indigenous Cannabis Producers
Seven Leaf Boasts Great Cannabis Born from Mohawk Tradition
<
17
Fashion-Forward Sustainable Apparel
Fashion-Forward Sustainable Apparel
The Phoenix Brand Aims to Protect the Planet and its People
<
16
Inclusive Label Printers
Inclusive Label Printers
The Braille Label Maker Creates Labels for the Visually Impaired
<
15
Animal-Inspired Sensory Toys
Animal-Inspired Sensory Toys
'Spike the Fine Motor Hedgehog Fidget Friend' Has Six Ways to Fidget
<
14
Wildlife Education Chocolate Treats
Wildlife Education Chocolate Treats
Kinder Joy National Park Foundation Eggs are Limited-Edition
<
13
Plant-Based Watch Straps
Plant-Based Watch Straps
WoodWatch Has Launched the World's First Cactus Leather Watch Strap
<
12
Floating Recycled Tennis Courts
Floating Recycled Tennis Courts
Parley and adidas Built a Tennis Court Over the Great Barrier Reef
<
11
Female-Empowering Mindset Apps
Female-Empowering Mindset Apps
The Ana App is a Personalized Women's Mindset Coach by Roxy Earle
<
10
Seasonal Senior Subscription Boxes
Seasonal Senior Subscription Boxes
MySenior Subscription Box Has Practical Gifts and Necessities
<
9
Design Activity Sets
Design Activity Sets
Eeboo’s Challenges with Form & Color Teach the Fundamentals of Design
<
8
Facemask Upcycling Initiatives
Facemask Upcycling Initiatives
University Researchers Have Created Batteries from Old Facemasks
<
7
Interactive Education Toys
Interactive Education Toys
The 'Ironing Time Learning Set' Teaches Colors, Shapes, and Numbers
<
6
Art-Inspired Plush Toys
Art-Inspired Plush Toys
The ‘Build-A-Bear X Van Gogh Museum Sunflowers Bear’ is a Collectors Item
<
5
Temporary Refugee Housing
Temporary Refugee Housing
Atelier Craft and ICI! Completed the Aire de Repos Shelters in Paris
<
4
Braille ID Skincare Packaging
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
<
3
Mathematics Activity Kits
Mathematics Activity Kits
The ‘Numberblocks MathLink Cubes 1–10 Activity Set’ Has 30 Activities
<
2
Long Reach Hair Brushes
Long Reach Hair Brushes
This Adaptive Paddle Brush Features Velcro Hand Straps
<
1
Tent-Safe DIY Heaters
Tent-Safe DIY Heaters
Heater Bloc Shared a Free Guide to Create DIY Heaters for the Unhoused
<