Maker's Mark & Party Horses Provide Exclusive Event Access Via NFTs
Laura McQuarrie — February 23, 2022 — Art & Design
References: PartyHorses & prnewswire
1,000 limited-edition Party Horses commemorative labels will be shared over the upcoming months with non-fungible token collectors and the NFTs provide owners with exclusive event access to the Kentucky Derby. Party Horses newly announced that Maker's Mark will be its official bourbon partner for 2022 and NFT holders will be able to access exclusive events, such as an exclusive pre-Derby concert featuring a Grammy award-winning artist.
In March 2022, a list of 2,000 early adopters will be able to pre-mint their NFTs and a week later, 10,000 Party Horses will be minted on the Ides of March.
"This is an opportunity to knock down some walls in Derby circles, and also fight for equal representation in the Web3 community," says Brook Smith, a philanthropist, racehorse owner and co-founder of Party Horses.
In March 2022, a list of 2,000 early adopters will be able to pre-mint their NFTs and a week later, 10,000 Party Horses will be minted on the Ides of March.
"This is an opportunity to knock down some walls in Derby circles, and also fight for equal representation in the Web3 community," says Brook Smith, a philanthropist, racehorse owner and co-founder of Party Horses.
Trend Themes
1. Limited-edition NFT Collectibles - The trend of creating limited-edition NFTs as commemorative collectibles offers an opportunity for companies to create new revenue streams and engage with collectors in exclusive ways.
2. Exclusive Event Access Via NFT Ownership - Providing exclusive event access to owners of NFTs can create a new level of engagement for consumers and offer unique experiences that cannot be duplicated elsewhere.
3. NFT Partnerships in Traditional Industries - Partnering NFTs with traditional industries such as sports, entertainment or hospitality offers an opportunity to expand the reach of NFTs and engage with new audiences beyond crypto enthusiasts.
Industry Implications
1. Hospitality - Partnering with NFT platforms to offer exclusive experiences provides an opportunity for the hospitality industry to create new revenue streams and engage with consumers in unique ways.
2. Sports - By partnering with NFT platforms like Party Horses to offer exclusive event access, the sports industry can offer unique experiences to fans and drive engagement and excitement around events.
3. Entertainment - NFT partnerships with entertainment properties offer an innovative way to engage fans and monetize intellectual property through unique offerings and experiences.
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