Kia's Robo Dog NFTs Support Animal Charities
Laura McQuarrie — February 16, 2022 — Social Good
References: sweet.io & designtaxi
Electronic puppies were the stars of Kia's Super Bowl LVI commercial for the all-electric Kia EV6 and the Robo Dog can now be owned as an NFT. The generative Robo Dogs each have their own breed, size, age gender, coat length and color, and there are some that are rarer than others. These Robo Dog NFTs can be found on the Sweet NFT platform.
90% of proceeds from the NFTs will be donated to the Petfinder Foundation for the purposes of aiding animal charities. The remaining 10% will be embedded in a smart contract so that donations can still be made whenever the NFTs are resold elsewhere.
Collectors who were among the first to grab Kia’s free Adoption Passes also got first access to the Robo Dog NFTs.
90% of proceeds from the NFTs will be donated to the Petfinder Foundation for the purposes of aiding animal charities. The remaining 10% will be embedded in a smart contract so that donations can still be made whenever the NFTs are resold elsewhere.
Collectors who were among the first to grab Kia’s free Adoption Passes also got first access to the Robo Dog NFTs.
Trend Themes
1. Charitable Nfts - Opportunity for brands to offer unique NFTs that support a charitable cause, building customer loyalty.
2. Generative Art - Using algorithms to generate unique NFTs opens up new avenues for creativity and revenue streams.
3. Embedded Donations - Smart contract technology can ensure ongoing donations to a charitable cause through the resale of NFTs.
Industry Implications
1. Automotive - Opportunity for automobile brands to explore creative marketing strategies through non-traditional channels like NFTs.
2. Pet - Opportunity for pet brands to partner with animal welfare charities to support and promote pet adoption.
3. Blockchain - Blockchain technology can facilitate transparent and secure charitable donations through NFTs.
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