Honest Chocolate Favors Organic Ingredients & Traditional Methods
Laura McQuarrie — August 17, 2018 — Lifestyle
References: honestchocolate.co.za & thedieline
Honest Chocolate sets itself apart as an artisanal brand that makes its product by hand in Cape Town with only organic ingredients and traditional chocolate-making methods.
Rather than boasting the homespun look of many comparable artisanal products, these bean-to-bar products adopted a striking and bright color scheme. The branding created for Honest Chocolate favors clean, modern typography and premium gold foil accents to communicate the bespoke nature and quality of the products.
In all, Honest Chocolate offers its small-batch chocolate with minimal ingredients in varieties that ranges from 80% dark chocolate to 70% dark chocolate with Coconut Blossom Sugar, Naartjie or Kalahari Salt. When it comes to finishing the products, Honest Chocolate tempers, molds and wraps its chocolate by hand.
Rather than boasting the homespun look of many comparable artisanal products, these bean-to-bar products adopted a striking and bright color scheme. The branding created for Honest Chocolate favors clean, modern typography and premium gold foil accents to communicate the bespoke nature and quality of the products.
In all, Honest Chocolate offers its small-batch chocolate with minimal ingredients in varieties that ranges from 80% dark chocolate to 70% dark chocolate with Coconut Blossom Sugar, Naartjie or Kalahari Salt. When it comes to finishing the products, Honest Chocolate tempers, molds and wraps its chocolate by hand.
Trend Themes
1. Artisanal Chocolate Making - The trend of artisanal chocolate making emphasizes handcrafted production and the use of organic ingredients, presenting an opportunity for disruption in the traditional chocolate industry.
2. Modern Artisanal Branding - The trend of modern artisanal branding, with clean typography and premium accents, offers the potential for disruptive innovation in the packaging and design industry.
3. Minimal Ingredient Varieties - The trend of offering small-batch chocolates with minimal ingredients, such as dark chocolate with Coconut Blossom Sugar or Naartjie, presents an opportunity for innovative flavor combinations in the confectionery industry.
Industry Implications
1. Chocolate Manufacturing - The chocolate manufacturing industry can explore the adoption of small-batch artisanal production methods and the use of organic ingredients to meet the growing demand for high-quality, handcrafted chocolates.
2. Packaging and Design - The packaging and design industry can leverage the trend of modern artisanal branding, incorporating clean typography and premium accents, to create visually appealing packaging for artisanal products.
3. Confectionery - The confectionery industry can innovate by exploring the trend of offering small-batch chocolates with minimal ingredients, experimenting with unique flavor combinations to cater to consumer preferences for natural and distinctive chocolate experiences.
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