This Entire Honda Car Commercial Was Created from Home
Laura McQuarrie — April 10, 2020 — Autos
References: memacogilvy & designtaxi
There are significantly fewer cars on the roads these days, as people are only venturing out to work, the grocery store or the pharmacy if absolutely necessary and this Honda car commercial was fittingly written, directed and edited entirely from home to reflect the current times. Dubai's Memac Ogilvy helped to create the 35-second ad spot, stating: "One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark. That is why we felt that automotive brands should adapt as soon as possible."
In the ad, viewers can see shots of carpet, windows and the legs of furniture, as well as the 2020 Honda Civic as a to-scale miniature toy car that's racing around a living room space.
In the ad, viewers can see shots of carpet, windows and the legs of furniture, as well as the 2020 Honda Civic as a to-scale miniature toy car that's racing around a living room space.
Trend Themes
1. Remote Commercial Production - The pandemic has pushed many industries to experiment with remote work, and remote commercial production could become a new norm, offering cost-saving opportunities for brands.
2. Miniature Scale Modeling - As people spend more time at home and on their screens, commercial production using miniature scale modeling could provide a creative and engaging way to highlight products in an era of remote work.
3. At-home Advertising Creatives - With less traditional advertising during the pandemic, there may be an untapped market for creative professionals who can produce high-quality ads from the comfort of their own home.
Industry Implications
1. Automotive Industry - Brands in the automotive industry could capitalize on the trend of remote commercial production to continue reaching audiences while reducing costs.
2. Advertising Industry - Remote commercial production could disrupt the advertising industry and shift how brands approach their advertising strategies.
3. Creative Industry - The rise of at-home advertising talents would create opportunities in the creative industry that were previously untapped.
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