Honda is Bringing Tiny Drivable Cars to Kids Staying in Hospitals
Colin Smith — June 30, 2023 — Autos
References: winners.webbyawards & campaignsoftheworld
With Project Courage, Honda is bringing smiles and hope to young patients who are hospitalized by introducing “Shogo," an electric ride-on vehicle for kids that Honda engineers created to help children and their families cope with the stress and anxiety of hospitalization by allowing young patients to drive themselves around the hospital. Shogo, which means “soaring into the future” in Japanese, is designed for children aged 4 to 9, who can easily operate it with power controls and a go/stop mechanism on the steering wheel.
The campaign shows the amazing difference that fun and laughter can make in the healing process of a child who is hospitalized. Second, it reflects Honda’s dedication to social responsibility and innovation, as Shogo is an electrified vehicle that supports the company’s goal to have 40% of sales from electrified vehicles by 2030, and 100% by 2040. Third, it reinforces Honda’s long-standing partnership with Children’s Health of Orange County (CHOC) Hospital, one of the first hospitals to use Shogo in caring for young patients. The campaign also creates positive publicity and goodwill for Honda, as it has been covered by various media outlets and received an award from The One Club.
Image Credit: Honda
The campaign shows the amazing difference that fun and laughter can make in the healing process of a child who is hospitalized. Second, it reflects Honda’s dedication to social responsibility and innovation, as Shogo is an electrified vehicle that supports the company’s goal to have 40% of sales from electrified vehicles by 2030, and 100% by 2040. Third, it reinforces Honda’s long-standing partnership with Children’s Health of Orange County (CHOC) Hospital, one of the first hospitals to use Shogo in caring for young patients. The campaign also creates positive publicity and goodwill for Honda, as it has been covered by various media outlets and received an award from The One Club.
Image Credit: Honda
Trend Themes
1. Hospital Entertainment Campaigns - Creating innovative entertainment campaigns in hospitals to help children cope with the stress and anxiety of hospitalization.
2. Electric Ride-on Vehicles for Kids - Developing electric ride-on vehicles designed for young patients to drive themselves around the hospital, promoting fun and boosting morale.
3. Partnerships Between Automakers and Hospitals - Establishing long-standing partnerships between automakers and hospitals to provide innovative solutions for the well-being of young patients.
Industry Implications
1. Automotive Industry - The automotive industry can explore opportunities to develop more electric ride-on vehicles tailored for hospital environments.
2. Healthcare Industry - The healthcare industry can incorporate and expand hospital entertainment campaigns as part of the holistic care provided to pediatric patients.
3. Media and Entertainment Industry - The media and entertainment industry can work with hospitals and automakers to spread awareness of innovative initiatives like Honda's Project Courage.
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