'The Drive' by Audi Shares a Four-Hour Journey by Car
Laura McQuarrie — April 8, 2020 — Autos
References: youtube & fastcompany
With people confined to their homes to support community health and safety, 'The Drive' by Audi offers a virtual escape in the form of a four-hour road trip video. Audi in Australia created a "slow TV journey" that has the potential to make people feel as if they're navigating winding roads of the New South Wales countryside themselves.
Audi's A6 sedan is featured in the 240-minute video and on the Australian road trip, viewers will see the car go the distance and take on inclement weather. At the end of the four-hour experience, the Audi vehicle is shown driving off into the distance, presumably continuing its long journey. According to Audi, The Drive was inspired by the slow TV genre.
Audi's A6 sedan is featured in the 240-minute video and on the Australian road trip, viewers will see the car go the distance and take on inclement weather. At the end of the four-hour experience, the Audi vehicle is shown driving off into the distance, presumably continuing its long journey. According to Audi, The Drive was inspired by the slow TV genre.
Trend Themes
1. Virtual Road Trips - Opportunity for brands to create immersive virtual road trip experiences, providing an escape for people confined to their homes.
2. Slow TV Genre - Emerging trend of slow TV videos that offer viewers a calming and immersive experience, creating opportunities for brands to tap into this genre.
3. In-car Entertainment - Rise in demand for in-car entertainment experiences as people look for ways to make their journeys more enjoyable and engaging.
Industry Implications
1. Automotive - Automotive industry can explore the integration of virtual road trip experiences and in-car entertainment to enhance the overall driving experience.
2. Tourism - Tourism industry can create virtual road trip videos that showcase scenic routes and travel destinations, enticing potential visitors to plan future trips.
3. Media and Entertainment - Media and entertainment industry can produce slow TV videos to offer a unique and calming viewing experience, attracting viewers seeking relaxation and escape.
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