TD Bank's Dance from Home Was Shot on an iPhone 11 Pro
Laura McQuarrie — May 7, 2020 — Marketing
References: adweek
At a time when people are looking for comfort and are feeling a sense of nostalgia for the world pre-pandemic, brands are recreating some of their most iconic advertisements entirely from home with simple tools—which has resulted in ads like TD Bank's Dance from Home.
As part of its Unexpectedly Human campaign, TD Bank unveiled an ad called Dancer set to the tune of Rhythm Is A Dancer that showed a bank employee cutting loose. Now, TD Bank is revisiting one of its most popular ad spots with Dance from Home, which was shot on an iPhone 11 Pro inside actor Julian Rozzell Jr.'s house. Obviously, the 15-second ad is not set in the bank but it conveys the ease of banking from absolutely anywhere by using mobile solutions.
As part of its Unexpectedly Human campaign, TD Bank unveiled an ad called Dancer set to the tune of Rhythm Is A Dancer that showed a bank employee cutting loose. Now, TD Bank is revisiting one of its most popular ad spots with Dance from Home, which was shot on an iPhone 11 Pro inside actor Julian Rozzell Jr.'s house. Obviously, the 15-second ad is not set in the bank but it conveys the ease of banking from absolutely anywhere by using mobile solutions.
Trend Themes
1. Nostalgic Recreations - Brands are recreating iconic advertisements from the past using simple tools and home filming techniques, tapping into people's nostalgia for pre-pandemic times.
2. Home Filming Revolution - The use of smartphones and other easy-to-use tools for filming at home is revolutionizing the advertising industry, allowing brands to create high-quality content without expensive equipment.
3. Mobile Solutions for Banking - The COVID-19 pandemic has accelerated the adoption of mobile banking solutions, presenting opportunities for banks to showcase the convenience and flexibility of banking from anywhere.
Industry Implications
1. Advertising - The advertising industry is being disrupted by the trend of nostalgic recreations and the use of home filming techniques, challenging traditional production methods.
2. Smartphone Technology - The rise of home filming using smartphones like the iPhone 11 Pro is reshaping the smartphone technology industry, with a growing demand for user-friendly features and high-quality video capabilities.
3. Banking and Financial Services - The accelerated adoption of mobile banking solutions during the pandemic presents innovative opportunities for the banking industry, allowing banks to redefine customer experiences and promote banking from anywhere.
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