The Bình Minh Coffee Bag Tells a Story About Vietnamese Sunrises
Laura McQuarrie — June 19, 2018 — Lifestyle
References: instagram & packagingoftheworld
Bình Minh Coffee originates from Vietnam and its holographic coffee packaging tells the story of the product's beginning by referencing the incredible sunrises that happen in the mountainous region of the Arabica coffee plantation.
Binh aimed to create an experience that goes beyond telling consumers about coffee production and found success with a dynamic packaging design that communicates emotion. The brand tells a story in colors, scent and textures that mimic the way bodies of water capture the sky's vibrant palette of colors. In the same way that a colorful, ever-changing sky appears over the Vietnamese plantation day and night, a holographic finish was selected to allow consumers to experience the same sense of wonder each time they go to enjoy a cup of coffee.
Binh aimed to create an experience that goes beyond telling consumers about coffee production and found success with a dynamic packaging design that communicates emotion. The brand tells a story in colors, scent and textures that mimic the way bodies of water capture the sky's vibrant palette of colors. In the same way that a colorful, ever-changing sky appears over the Vietnamese plantation day and night, a holographic finish was selected to allow consumers to experience the same sense of wonder each time they go to enjoy a cup of coffee.
Trend Themes
1. Holographic Packaging - Incorporating holographic elements into packaging design to create an immersive brand experience.
2. Emotional Storytelling - Using colors, scent, and textures in packaging to communicate the story and emotion behind a product.
3. Dynamic Packaging Design - Utilizing innovative packaging designs that capture attention and engage consumers on a visual and sensory level.
Industry Implications
1. Coffee - Exploring innovative packaging solutions in the coffee industry to enhance the product experience and differentiate brands.
2. Food and Beverage - Applying creative packaging techniques to create memorable and captivating product packaging in the food and beverage industry.
3. Design and Advertising - Leveraging dynamic packaging design as an advertising tool to convey brand stories and emotions effectively.
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