Hiland Dairy's Holiday Milk Offers a Drinkable Version of a Dessert
Laura McQuarrie — December 1, 2018 — Lifestyle
References: hilanddairy & prnewswire
Hiland Dairy is adding to its holiday lineup this year with an all-new festive beverage—a flavored holiday milk that takes inspiration from a simple, flavorful dessert.
While some consumers may already be familiar with the brand's eggnog, which is made with cream, eggs and nutmeg, Hiland Dairy Custard offers a different flavor experience. The all-new seasonal Hiland Dairy Custard is an offering that is made with Hiland milk, eggs and sugar that are combined, heated, and thickened before being chilled and packaged. Knowing that consumers will take delight in debating which one is their favorite, Hiland Dairy will be launching a contest in December on social media that will let fans cast their vote for the product that comes out on top.
While some consumers may already be familiar with the brand's eggnog, which is made with cream, eggs and nutmeg, Hiland Dairy Custard offers a different flavor experience. The all-new seasonal Hiland Dairy Custard is an offering that is made with Hiland milk, eggs and sugar that are combined, heated, and thickened before being chilled and packaged. Knowing that consumers will take delight in debating which one is their favorite, Hiland Dairy will be launching a contest in December on social media that will let fans cast their vote for the product that comes out on top.
Trend Themes
1. Flavored Holiday Milk - The trend of flavored holiday milk presents an opportunity for innovative dairy products that offer a unique festive flavor experience.
2. Custard-inspired Beverages - Custard-inspired beverages cater to consumers seeking creamy and indulgent drink options, creating room for innovative dessert-inspired beverage products.
3. Contests on Social Media - The growing trend of contests on social media provides an opportunity for brands to engage with their audience and gather valuable insights through consumer voting.
Industry Implications
1. Dairy Industry - The dairy industry can capitalize on the trend of flavored holiday milk by developing and promoting innovative dairy products that cater to the festive season.
2. Beverage Industry - The beverage industry can tap into the demand for custard-inspired drinks by introducing creative and indulgent beverage options that offer a dessert-like experience.
3. Social Media Marketing - The field of social media marketing presents an opportunity for brands to leverage contests as a way to interact with their audience, enhance brand awareness, and generate valuable consumer insights.
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