These Shamrock Farms Eggnogs Come in Three Flavor Options
Michael Hemsworth — September 22, 2021 — Marketing
References: shamrockfarms.net & foodbev
The Shamrock Farms Eggnogs range is being expanded by the brand in anticipation of the cooler weather to provide consumers with a festive way to get started early on the holiday traditions.
The drink range now includes the Pecan Pie Eggnog, the Irish Whiskey Eggnog and the Pumpkin Spice Eggnog, which are all perfect for enjoying throughout the fall and winter. The drinks come in resealable 32-ounce bottles and are being launched at Fry's and Albertsons locations in the US.
Chief Marketing Officer for Ann Ocaña spoke on the new Shamrock Farms Eggnogs saying, "Our new line of eggnog is a totally new way to enjoy the tastes of the season. Every year we see huge demand for our small-batch eggnog, selling out before the season is even over. Our recipe has been perfected over three generations and we know people are going to love the new flavours.”
The drink range now includes the Pecan Pie Eggnog, the Irish Whiskey Eggnog and the Pumpkin Spice Eggnog, which are all perfect for enjoying throughout the fall and winter. The drinks come in resealable 32-ounce bottles and are being launched at Fry's and Albertsons locations in the US.
Chief Marketing Officer for Ann Ocaña spoke on the new Shamrock Farms Eggnogs saying, "Our new line of eggnog is a totally new way to enjoy the tastes of the season. Every year we see huge demand for our small-batch eggnog, selling out before the season is even over. Our recipe has been perfected over three generations and we know people are going to love the new flavours.”
Trend Themes
1. Fall and Winter Eggnog Flavors - There is an opportunity for smaller brands to disrupt the market by introducing unique and unexpected seasonal eggnog flavors.
2. Resealable Packaging for Eggnogs - Companies can innovate by utilizing resealable packaging to promote longer shelf-life and encourage repeat purchases from consumers.
3. Increasing Demand for Small-batch Eggnog - Businesses can capitalize on the trend of smaller, artisanal foods by offering limited edition, craft-eggnog flavors during the holiday season.
Industry Implications
1. Dairy Industry - There is an opportunity for dairy companies to expand their product offerings and experiment with unique flavors and packaging for eggnog.
2. Packaging Industry - The packaging industry can disrupt the market by creating innovative and environmentally friendly ways to make packaging more eco-friendly and appealing to consumers.
3. Food Retail Industry - Retailers can take advantage of the trend for small-batch and unique eggnog flavors by stocking products from niche and popular brands alike.
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