The Häagen-Dazs Limited Edition Festive Collection Ice Creams are Tasty
Michael Hemsworth — October 25, 2024 — Lifestyle
References: haagen-dazs & scottishgrocer
The Häagen-Dazs Limited Edition Festive Collection ice creams are headed to the UK market with sights set on the holiday season to provide consumers with a new reason to opt for a frozen treat as a dessert or indulgence. The product range consists of two indulgent flavors including Mint Chocolate and Red Velvet Cheesecake, which both take on classic flavor profiles to work well for a wide range of consumer preferences. The treats are priced at £5.40 and are making their way to Tesco, Asda, Sainsbury's, Co-op and Morrisons locations now.
Head of Brand Nicole Whelan spoke on the Häagen-Dazs Limited Edition Festive Collection ice creams saying, "Our 2024 collection has been carefully curated to tap into demand for indulgent yet classic flavours and is therefore perfectly placed to help our retailer partners drive sales. With the exclusivity of a seasonal launch combined with our signature quality, unparalleled taste and stunning shelf appeal, we’re confident the flavours will be a feature in festive baskets throughout the limited run.”
Head of Brand Nicole Whelan spoke on the Häagen-Dazs Limited Edition Festive Collection ice creams saying, "Our 2024 collection has been carefully curated to tap into demand for indulgent yet classic flavours and is therefore perfectly placed to help our retailer partners drive sales. With the exclusivity of a seasonal launch combined with our signature quality, unparalleled taste and stunning shelf appeal, we’re confident the flavours will be a feature in festive baskets throughout the limited run.”
Trend Themes
1. Seasonal Limited Editions - Limited edition collections like Häagen-Dazs Festive Collection create urgency among consumers and drive seasonal demand for unique product offerings.
2. Flavor Innovation - Introducing classic yet indulgent flavors such as Mint Chocolate and Red Velvet Cheesecake meets diverse consumer preferences and enhances market appeal.
3. Premium Indulgences - High-quality indulgent products with a premium price point cater to the growing demand for luxurious and satisfying dessert experiences.
Industry Implications
1. Frozen Desserts - The frozen desserts industry can leverage seasonal and limited edition products to drive sales and attract festivity-oriented consumers.
2. Retail Grocery - Grocery retailers, by stocking exclusive and high-demand festive products, can boost foot traffic and enhance the shopping experience during key seasons.
3. Food and Beverage - In the food and beverage sector, merging traditional flavors with an indulgent twist opens opportunities for brands to create signature premium products that stand out.
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