Special Pepsi Cans Link Fans Directly to Super Bowl Halftime Content
Laura McQuarrie — January 11, 2021 — Lifestyle
References: pepsico & prnewswire
Although the Pepsi Super Bowl Halftime Show is still a few weeks away, Pepsi is giving fans the chance to get excited early with special connected cans. Specially marked cans include QR codes that share access to exclusive content and augmented reality filters.
As Todd Kaplan, VP of Marketing, Pepsi says, "Coming off of a year that was mostly void of live music, we are reimagining the Pepsi Super Bowl Halftime Show to ensure fans can experience The Weeknd's performance in new ways that have never been done before, with tons of exclusive access and content leading up to the show." Rather than purchasing a traditional 30-second Super Bowl ad spot, Pepsi is doubling down on the halftime experience to engage fans during the game and beyond.
Image Credit: PepsiCo
As Todd Kaplan, VP of Marketing, Pepsi says, "Coming off of a year that was mostly void of live music, we are reimagining the Pepsi Super Bowl Halftime Show to ensure fans can experience The Weeknd's performance in new ways that have never been done before, with tons of exclusive access and content leading up to the show." Rather than purchasing a traditional 30-second Super Bowl ad spot, Pepsi is doubling down on the halftime experience to engage fans during the game and beyond.
Image Credit: PepsiCo
Trend Themes
1. Connected Cans - The use of connected cans with QR codes and augmented reality filters to share exclusive content is a trend that could be applied to other industries.
2. Reimagined Experiences - The concept of reimagining traditional experiences, such as the Super Bowl Halftime Show, to include digital components is a trend that can be applied in various industries.
3. Experiential Marketing - The use of experiential marketing to engage fans and customers during live events, such as the Super Bowl, is a trend that could be leveraged by other brands and industries.
Industry Implications
1. Beverage Industry - The beverage industry could use connected packaging, such as cans with QR codes, to offer customers exclusive content and rewards.
2. Sports Industry - The sports industry could incorporate augmented reality filters into live games to provide fans with a unique viewing experience.
3. Technology Industry - The technology industry could explore new ways to integrate digital experiences into traditional events, such as concerts or festivals.
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