UAU!'s High-Protein, Low-Calorie Ice Cream is Playfully Pacakaged
Laura McQuarrie — July 18, 2019 — Lifestyle
References: thedieline
Consumers who are looking for indulgent but also guilt-free eating experiences are turning to high-protein, low-calorie ice cream products. To emphasize its lighter-than-ever recipe, UAU! makes the most of playful packaging that communicates its best qualities. The focal point of the ice cream pints are floating balls of ice cream, which are labeled to show how many calories can be found in a single portion.
The ice cream brand's take on classic chocolate and vanilla flavors plays with a sophisticated color palette that was intentionally selected for "a contemporary and international look."
These kinds of better-for-you ice cream products offer a fusion of decadence and health that speaks to consumers who are looking for something different than high-fat, high-sugar dairy desserts.
The ice cream brand's take on classic chocolate and vanilla flavors plays with a sophisticated color palette that was intentionally selected for "a contemporary and international look."
These kinds of better-for-you ice cream products offer a fusion of decadence and health that speaks to consumers who are looking for something different than high-fat, high-sugar dairy desserts.
Trend Themes
1. Low-calorie Ice Creams - Increased demand for healthier frozen desserts creates an opportunity to create and market low-calorie ice creams.
2. Playful Packaging - Innovative packaging designs that emphasize the fun and whimsy of eating ice cream can appeal to consumers looking for new and exciting food experiences.
3. High-protein Foods - Consumer interest in high-protein diets presents an opportunity for ice cream makers to create products that are both indulgent and protein-rich.
Industry Implications
1. Food & Beverage - As the market for healthier food options expands, there is a growing opportunity for companies to create and sell low-calorie, high-protein ice creams and other frozen desserts.
2. Packaging - Innovative packaging solutions that enhance the attractiveness and fun of the product have the potential to become a key differentiator in the crowded frozen dessert market.
3. Fitness & Wellness - The demand for high-protein foods tied to the health and wellness trend could expand to create opportunity for ice cream and frozen dessert makers.
5.2
Score
Popularity
Activity
Freshness
