Prime Star's Healthy Food Branding is Quirky and Active
Laura McQuarrie — December 20, 2014 — Lifestyle
References: linii.ru & packagingoftheworld
Wanting to convey that its offerings are both convenient and healthy, Prime Star put the LINII Group to the task of developing new healthy food branding and packaging designs for its products.
Combining the quality of fast casual dining with the quality of a sit-down restaurant meal, Prime Star's new branding shows dynamic, active characters created by illustrator Eiko Ojala that are busy doing many things at once. This includes icons of people riding bicycles while reading books and adopting yogic poses while eating. Now, the new packaging for soups and sandwiches is described as being reflective of the brand's character, meaning that it is "Open to experiments, sociable, ready to make fun of itself."
Combining the quality of fast casual dining with the quality of a sit-down restaurant meal, Prime Star's new branding shows dynamic, active characters created by illustrator Eiko Ojala that are busy doing many things at once. This includes icons of people riding bicycles while reading books and adopting yogic poses while eating. Now, the new packaging for soups and sandwiches is described as being reflective of the brand's character, meaning that it is "Open to experiments, sociable, ready to make fun of itself."
Trend Themes
1. Convenient and Healthy Food Packaging - Opportunity for disruptive innovation in creating packaging designs that convey convenience and healthiness of food products.
2. Dynamic and Active Branding - Opportunity to disrupt traditional branding by incorporating dynamic and active characters that resonate with consumers.
3. Reflective Packaging Design - Opportunity to innovate in packaging design by reflecting the brand's character and values through visual elements.
Industry Implications
1. Food and Beverage Packaging - Opportunity for disruptive innovation in the design and functionality of food and beverage packaging.
2. Illustration and Graphic Design - Opportunity for disruptive innovation in the field of illustration and graphic design by creating dynamic and active branding.
3. Restaurant and Fast Casual Dining - Opportunity for disruptive innovation in the restaurant industry by combining the convenience of fast casual dining with the quality of a sit-down restaurant meal.
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