Hardpops is Bringing Nostalgic Ice Pops Back with an Adult Twist
Laura McQuarrie — May 11, 2022 — Lifestyle
References: hardpops & thedieline
Hardpops is reviving childhood ice pops for adults with a boozy twist, all-natural flavors and colors and a plastic-neutral approach. The frozen pops spiked with neutral-tasting orange wine are unmissable in their boldly colored packaging, which communicates the vibrancy of flavors like mojito, mango and yuzu. According to the brand, the wine made from oranges results in "almost no taste or smell, similar to a neutral spirit like vodka."
The grown-up ice pops are mature yet fun and ready to share, especially thanks to packs of eight, 24 and the ultimate party pack of 96. Complete with a touch of gold, the ice pop packaging stands out in a way that adds a touch of sophistication to a variety of occasions. These summer staples come in at 6.9% ABV with 60 calories and flavors that are fresh, fruity and not too sweet.
The grown-up ice pops are mature yet fun and ready to share, especially thanks to packs of eight, 24 and the ultimate party pack of 96. Complete with a touch of gold, the ice pop packaging stands out in a way that adds a touch of sophistication to a variety of occasions. These summer staples come in at 6.9% ABV with 60 calories and flavors that are fresh, fruity and not too sweet.
Trend Themes
1. Boozy Ice Pops - Adult-oriented ice pops made with natural flavors and packaging that add sophistication to summertime fun.
2. Plastic-neutral Packaging - An eco-friendly approach to packaging that reduces plastic waste.
3. Orange Wine - The use of orange wine to create a neutral-tasting ice pop adds a unique and sophisticated twist to a childhood favorite.
Industry Implications
1. Frozen Treats - Bringing an adult-oriented twist to ice pops creates opportunities for creative and innovative product development in the frozen treats industry.
2. Eco-friendly Packaging - The push for more eco-friendly packaging options in the food and beverage industry is an opportunity to innovate and create more sustainable solutions.
3. Wine and Spirits - Incorporating wine and spirits into non-traditional food and beverage products presents an opportunity to appeal to a wider consumer base and reach new markets.
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