The Latest MTN DEW Baja Blast Sodas Include Two New Flavors
Michael Hemsworth — June 11, 2022 — Marketing
The MTN DEW Baja Blast soda range has been expanded by PepsiCo ahead of the busy summertime season to provide avid fans with a new variety of flavors to try out. The new sodas include the Baja Mango Gem and the Baja Gold, which feature an orange tropical mango flavor and a tropical pineapple flavor, respectively. The sodas build on the popularity of the original flavor, which was first made available exclusively at Taco Bell but has since transitioned into the retail environment.
The new additions to the MTN DEW Baja Blast soda range are arriving at a number of convenience store locations and major retailers in the US, but won't be around for very long.
The new additions to the MTN DEW Baja Blast soda range are arriving at a number of convenience store locations and major retailers in the US, but won't be around for very long.
Trend Themes
1. Limited-edition Beverage Flavors - Creating limited-edition beverage flavors can generate hype and revenue for companies, while providing consumers with a unique and exclusive experience.
2. Fruit-flavored Sodas - Fruit-flavored sodas offer an alternative to traditional soft drinks and can attract health-conscious consumers seeking a healthier option.
3. Brand Collaborations - Collaborating with brand partners to develop exclusive flavors can drive brand loyalty and generate excitement among consumers.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of creating limited-edition beverage flavors to attract customers and increase sales.
2. Convenience Store Industry - Convenience stores can leverage the popularity of limited-edition soda flavors to attract foot traffic and increase revenue.
3. Fast Food Industry - The fast food industry can create brand collaborations like Taco Bell and MTN DEW to offer exclusive drink flavors and increase customer loyalty.
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