Pantone x Motorola Created Devices in the 2024 Color of the Year
Laura McQuarrie — December 14, 2023 — Art & Design
References: pantone & designtaxi
Pantone announced Peach Fuzz as the 2024 Color of the Year and the Pantone x Motorola collaboration shares devices to help people integrate this uplifting hue into their daily lives.
This warm, comforting color was selected for its associations to kindness, tenderness and heartfelt nature encouraging a sense of collaboration, sharing and community. The velvety shade now envelops the Motorola Razr 40 Ultra, Motorola Razr+ and Motorola Edge 40 Neo, which inherently support connection and expression.
Beyond being alluring for their peach color, the Pantone x Motorola devices sport features like quality cameras, generously sized displays, capable batteries and integrations like Moto Unplugged and Family Space, which help to support mindful experiences with technology.
This warm, comforting color was selected for its associations to kindness, tenderness and heartfelt nature encouraging a sense of collaboration, sharing and community. The velvety shade now envelops the Motorola Razr 40 Ultra, Motorola Razr+ and Motorola Edge 40 Neo, which inherently support connection and expression.
Beyond being alluring for their peach color, the Pantone x Motorola devices sport features like quality cameras, generously sized displays, capable batteries and integrations like Moto Unplugged and Family Space, which help to support mindful experiences with technology.
Trend Themes
1. Uplifting Smartphone Colors - The collaboration between Pantone and Motorola introduces smartphones in the 2024 Color of the Year, Peach Fuzz, encouraging a sense of collaboration, sharing, and community.
2. Integration of Color and Technology - Pantone x Motorola devices combine the velvety shade of Peach Fuzz with innovative features like quality cameras, generously sized displays, and integrations to support mindful experiences with technology.
3. Expanding Color Palette in Devices - The Pantone x Motorola collaboration showcases the use of warm, comforting colors beyond the typical smartphone options, offering consumers more choices for self-expression.
Industry Implications
1. Smartphone Technology - The collaboration between Pantone and Motorola in creating Peach-hued smartphones presents an opportunity for the smartphone industry to explore the integration of color and innovative features.
2. Consumer Electronics - The introduction of Peach Fuzz smartphones by Pantone x Motorola opens up new possibilities for consumer electronics companies to expand their color palette and offer more personalized options.
3. Design and Fashion - The selection of Peach Fuzz as the 2024 Color of the Year by Pantone presents an opportunity for the design and fashion industry to incorporate this warm color trend into their products and collections.
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