Alessandro Michele Broadens Gucci's Efforts with the Gucci Places App
Luxury fashion house Gucci has been broadening its skillset beyond premium fashion and its latest effort is the 'Gucci Places' travel app platform. The new mobile app is set to launch in September of this year and will feature a series of elements for both fans of the brand and general travelers. It gives users a look into the several mood boards in Gucci's creative director Alessandro Michele's studio, for example. The most notable component, however, is the deep dive into the fashion house's rich heritage and historical upcoming.
The Gucci Places app allows users to explore the multiple landmarks all over the globe that sparked inspiration for the iconic Gucci collections throughout its history. This dates back beyond Michele's work with the label and spans across the house's 96 existing years. Additional features include badge initiatives for checking in to different locations to initiate a personal track record for users.
The Gucci Places app allows users to explore the multiple landmarks all over the globe that sparked inspiration for the iconic Gucci collections throughout its history. This dates back beyond Michele's work with the label and spans across the house's 96 existing years. Additional features include badge initiatives for checking in to different locations to initiate a personal track record for users.
Trend Themes
1. Fashion History Travel Apps - The trend of fashion brands launching travel apps that provide users with a deeper understanding of the brand's heritage and inspiration sources.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage the trend of fashion history travel apps to create immersive brand experiences and connect with their customers on a deeper level.
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