Gucci Unveils Its New Online-Only Capsule Called 'Lovelight'
Niko Pajkovic — July 19, 2022 — Fashion
Alessandro Michele, the new creative director of luxury fashion label Gucci, has unveiled his newest online exclusive collection called 'Lovelight.' The expansive new capsule explores the “joyful expression of heritage," offering shoppers a range of whimsical men's and women's pieces.
The collection “[expands] on the exploration of geometric codes from past collections — diamond-shaped patches of leather are stitched together to create a colorful design recalling one of the house’s emblematic symbols," explained the brand in a recent statement.
Notable pieces offered in the collection include a hooded nylon jacket in a gray and yellow comet pattern, an oversized linen shirt, chambray denim shorts, and a quilted Bamboo 1947 top handle bag. In addition, the collection delivers an all-new pair of 'Screener' sneakers
Image Credit: Gucci
The collection “[expands] on the exploration of geometric codes from past collections — diamond-shaped patches of leather are stitched together to create a colorful design recalling one of the house’s emblematic symbols," explained the brand in a recent statement.
Notable pieces offered in the collection include a hooded nylon jacket in a gray and yellow comet pattern, an oversized linen shirt, chambray denim shorts, and a quilted Bamboo 1947 top handle bag. In addition, the collection delivers an all-new pair of 'Screener' sneakers
Image Credit: Gucci
Trend Themes
1. Online-only Luxury Fashion - The rise of online-exclusive collections presents an opportunity for luxury labels to target a wider global audience.
2. Whimsical Geometric Designs - Designers can capitalize on the trend of colorful, geometric patches and shapes to create unique pieces that consumers are drawn to.
3. Versatile and Casual Capsule Collections - Designers can explore creating versatile pieces that can be dressed up or down, offering consumers more options to style their outfits.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can attract a wider audience by offering new, exclusive online-only collections.
2. Fashion and Design - Fashion and design are intrinsically linked, allowing designers to experiment in creating new and unusual garments with colorful patches and shapes.
3. Retail and E-commerce - Retail and e-commerce platforms should adapt to the rise of online-only collections to cater to consumer demand for exclusive pieces.
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