University of Agder's Sorry (Not Sorry) Responds to Will Ferrell
Ellen Smith — February 10, 2021 — Marketing
References: adsoftheworld
Sorry (Not Sorry) is a hilarious ad spot from the University of Agder in Norway, which serves as a response to a recent Will Ferrell-starring commercial which was aired at this year's Super Bowl event. In the original ad, Ferrell is enraged to learn that Norway is beating out the United States in electric vehicles. He then sets out on a road trip to the country.
This quick response from the University serves as a unique and well-timed ad that doubles as a tourism PSA. In the ad, the speaker subtly boasts about all the ways in which Norway is a better place to live than the United States, mentioning their one year paid parental leave, free tuition, universal health care, environmental initiative and more.
Image Credit: University of Agder
This quick response from the University serves as a unique and well-timed ad that doubles as a tourism PSA. In the ad, the speaker subtly boasts about all the ways in which Norway is a better place to live than the United States, mentioning their one year paid parental leave, free tuition, universal health care, environmental initiative and more.
Image Credit: University of Agder
Trend Themes
1. Tourist PSA Ads - The trend of creating humorous and informative PSA ads that promote tourism in a unique and well-timed way.
2. Quick Response Advertising - The trend of creating quick response ads that serve as a response to a recent commercial, event or situation.
3. National Pride Advertising - The trend of incorporating national pride and patriotism into advertising campaigns.
Industry Implications
1. Tourism Industry - The tourism industry can benefit from creating humorous and informative PSA ads that promote unique vacation destinations.
2. Advertising Industry - The advertising industry can benefit from created quick response ads that serve as a response to recent commercials, events or situations which can lead to higher engagement rates.
3. National Government and Tourism Boards - National governments and tourism boards can benefit from incorporating national pride and patriotism into their advertising campaigns to attract more visitors to their country.
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