Moonpig is Helping Strengthen Connections With Free Thank You Cards
Grace Mahas — August 11, 2021 — Marketing
References: moonpig
In an effort to help spread kindness and strengthen social bonds, Moonpig is giving away free thank you cards for the entire month of August. The initiative comes in light of a new partnership with Neuroscientist Dr. Jack Lewis, who found that both sending and receiving cards help trigger the reward pathways in our brains to give you a rush of pleasure.
Dr. Lewis says: “We are social creatures and sending or receiving an unexpected Thank-You card can act as a way to bolster our social connections. Doing something thoughtful for another person makes us feel good because it stimulates three different parts of the brain spread out along the underside of the brain where the left and right halves meet in the middle, making us feel great."
The Moonpig free thank you cards are available until August 31st, 2021, and include one standard size thank you card per customer per day with postal costs starting from .85p.
Image Credit: Moonpig
Dr. Lewis says: “We are social creatures and sending or receiving an unexpected Thank-You card can act as a way to bolster our social connections. Doing something thoughtful for another person makes us feel good because it stimulates three different parts of the brain spread out along the underside of the brain where the left and right halves meet in the middle, making us feel great."
The Moonpig free thank you cards are available until August 31st, 2021, and include one standard size thank you card per customer per day with postal costs starting from .85p.
Image Credit: Moonpig
Trend Themes
1. Digital Gratitude - As people increasingly seek out ways to connect in a digital age, opportunities abound for companies to offer digital gratitude solutions that can enhance and streamline interpersonal communication.
2. Neuroscience Marketing - Marketers can leverage insights from neuroscience to build more effective, emotionally resonant campaigns that tap into the reward pathways in consumers’ brains.
3. Social Connection Initiatives - As efforts like Moonpig's free Thank You initiative gain traction, companies in a variety of industries can explore ways to foster connections and build community among customers.
Industry Implications
1. Greeting Cards - The greeting card industry can explore ways to incorporate neuroscience insights into card design and develop innovative digital solutions that tap into consumers’ desire for social connection.
2. Online Retail - E-commerce platforms and online retailers can offer digital gratitude services and create targeted marketing campaigns that utilize neuroscience insights to drive engagement.
3. Marketing and Advertising - Ad agencies can leverage neuroscience findings to create more effective and emotionally impactful campaigns for their clients, tapping into consumers' desire for social connection and the pleasure centers of the brain.
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