Limited-Edition Tim Hortons Hero Cups Feature the Names of Essential Workers
Laura McQuarrie — June 15, 2020 — Marketing
References: herocups.timhortons & newswire
The new limited-edition Tim Hortons Hero Cups will be printed with the names of frontline workers who have been tirelessly doing their jobs during a global pandemic. Online, Tim Hortons is inviting Canadians to nominate their heroes so that they can be recognized for their hard work during a disruptive year. Tim Hortons is helping to recognize healthcare workers as well as first responders, public transit staff, retail staff and more. Nominees will be contacted and asked to provide their consent before their name is included on one of the special Tim Hortons Hero Cups.
In all, 100 variations of the limited-edition cups will be printed and shared across the country to offer support and gratitude for the hard workers and volunteers on the frontline.
Image Credit: Tim Hortons
In all, 100 variations of the limited-edition cups will be printed and shared across the country to offer support and gratitude for the hard workers and volunteers on the frontline.
Image Credit: Tim Hortons
Trend Themes
1. Recognition of Essential Workers - Businesses can develop programs to recognize and acknowledge the efforts of essential workers.
2. Personalized Packaging - Companies can create personalized packaging to make consumers feel valued and appreciated.
3. Community Involvement - Brands can engage with their communities by involving them in decision-making processes.
Industry Implications
1. Food and Beverage - Food and beverage companies can show their appreciation for essential workers by offering special promotions or personalized packaging.
2. Healthcare - Healthcare organizations can develop employee recognition programs to acknowledge and appreciate the efforts of their frontline staff.
3. Retail - Retail businesses can develop programs to recognize and reward their employees who have worked tirelessly during the pandemic.
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