Google Plans Street Advertising
Jeremy Gutsche — January 13, 2007 — Marketing
References: engadget
According to a recent patent filing, Google is planning an expansion into the physical advertising space. Specifically, they are planning to start advertising on billboards which would be connected to the internet! The patent is based on the interactive connection (because google isn't going to make boring billboards). Engadget notes, "The system apparently works by only advertising products that are available and in stock within stores in the local area. Stores will be able to buy advertising on these local electronic billboards through a similar system to how AdSense currently works: by logging into a computer and buying them." Nice!
Trend Themes
1. Physical-digital Advertising Integration - The trend of bringing digital advertising into physical spaces, such as billboards, has emerged as companies seek to leverage technological advancements in marketing techniques.
2. Real-time Ad Campaigns - Real-time advertising is becoming increasingly popular as companies embrace the potential for instant feedback and adaptability to customer behavior and preferences.
3. Location-based Advertising - With the increasing adoption of location tracking technologies, location-based advertising has become a growing trend, offering personalized marketing messages to customers based on their locations and behaviors.
Industry Implications
1. Advertising - The advertising industry has a disruptive opportunity to capitalize on the convergence of physical and digital marketing spaces, allowing for personalized and dynamic ad campaigns that can leverage real-time data and location information.
2. Retail - The retail industry has an opportunity to benefit from location-based advertising, offering customers tailored promotions and product recommendations based on their in-store behaviors and preferences.
3. Technology - The technology industry has a disruptive opportunity to create and develop new tools for digital advertising and marketing, such as real-time campaign management platforms, location-based promotional apps, and advanced analytics and data visualization tools.
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