Ocean Partners with Admix to Offer Clients Metaverse Billboard Advertising
Niko Pajkovic — December 17, 2021 — Marketing
References: oceanoutdoor & campaignlive
Ocean Outdoor, a leading Out of Home (OOH) advertising company, has partnered with in-play advertising firm Admix to launch a platform that will allow its brand clients to advertise on digital billboards in video games and the metaverse.
The move will even allow brands to purchase billboard spaces in the physical and virtual world simultaneously. For its first foray into the metaverse, Ocean will offer three custom Digital Out of Home (DOOH) locations that will be similar in size and style to its real-life city center UK assets. These will include a tri-screen roadside location, a giant full-motion curve screen, and the 'Loop' city center full-motion network.
“Just imagine you are walking along a road or in a shopping center, and you see billboards advertising Coca-Cola, then when you are gaming, your avatar is walking down a virtual road, and it would show the same copy," explained Phil Hall, the joint managing director at Ocean Outdoor.
Image Credit: Ocean Outdoor
The move will even allow brands to purchase billboard spaces in the physical and virtual world simultaneously. For its first foray into the metaverse, Ocean will offer three custom Digital Out of Home (DOOH) locations that will be similar in size and style to its real-life city center UK assets. These will include a tri-screen roadside location, a giant full-motion curve screen, and the 'Loop' city center full-motion network.
“Just imagine you are walking along a road or in a shopping center, and you see billboards advertising Coca-Cola, then when you are gaming, your avatar is walking down a virtual road, and it would show the same copy," explained Phil Hall, the joint managing director at Ocean Outdoor.
Image Credit: Ocean Outdoor
Trend Themes
1. Metaverse Billboard Advertising - The trend towards advertising on digital billboards in video games and the metaverse will continue to grow as both virtual and physical worlds are merged.
2. Digital Out-of-home Advertising (DOOH) - The DOOH market is being disrupted by the new offering from Ocean and Admix, paving the way for other OOH advertising companies to follow suit.
3. Virtual and Physical Advertising Space Integration - The integration of advertising spaces in both virtual and physical worlds creates an opportunity for cross-channel marketing campaigns and a new way to drive brand awareness and engagement.
Industry Implications
1. Out of Home Advertising - The Out of Home advertising industry is being disrupted by the integration of digital billboards in virtual worlds and the potential for cross-channel marketing campaigns.
2. Video Game Industry - Video game companies can capitalize on the trend towards metaverse billboard advertising by offering advertising space in their games and partnering with OOH advertising companies.
3. Marketing and Advertising - The integration of virtual and physical advertising space creates an opportunity for marketing agencies to develop integrated cross-channel campaigns that reach audiences in both worlds.
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