Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Laura McQuarrie — September 16, 2022 — Marketing
References: adweek
Roblox is a hub for metaverse marketing, especially when it comes to reaching Gen Z and Gen Alpha consumers, and it is helping brands to explore new avenues with metaverse billboards. Roblox is introducing a new way for brands to advertise in the metaverse with 3D promos hosted within the virtual worlds and games on its platform.
These immersive ads give brands the potential to transport users to branded experiences. As Richard Sim, senior product director for monetization at Roblox, said "We’re building from the ground up a new ad system that will deliver 3D immersive ad experiences. But we want to do it in a way that is safe, that’s creative and drives value to users, that keeps our users’ data privacy safe.”
Already, Roblox has begun testing these portal ads with brands like Vans and Warner Bros.
These immersive ads give brands the potential to transport users to branded experiences. As Richard Sim, senior product director for monetization at Roblox, said "We’re building from the ground up a new ad system that will deliver 3D immersive ad experiences. But we want to do it in a way that is safe, that’s creative and drives value to users, that keeps our users’ data privacy safe.”
Already, Roblox has begun testing these portal ads with brands like Vans and Warner Bros.
Trend Themes
1. Metaverse Billboard Advertising - The rise of metaverse billboard ads creates opportunities for brands to tap into the virtual advertising world and create unique and immersive experiences for the users.
2. Immersive Advertising - Immersive advertising offers brands a new way to engage with consumers in a virtual environment, allowing for increased brand awareness and customer engagement.
3. Safe & Creative Ad Systems - Safe and creative ad systems will be key in developing immersive advertising experiences, with a focus on user privacy and delivering value to the end-users.
Industry Implications
1. Advertising - Advertising agencies and brands can look to develop unique and innovative metaverse advertising campaigns to reach a new audience.
2. Virtual Events - Virtual events can explore utilizing metaverse billboard ads to drive engagement and create immersive experiences for attendees.
3. Gaming - Gaming companies and developers can monetize their platforms through metaverse billboard advertising, enhancing the immersive experience for their users.
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