Travel Oregon's Animated Travel Ad Feature Dynamic Visuals
Laura McQuarrie — October 25, 2021 — Marketing
References: designtaxi
Travel Oregon's animated travel ads capture the magic of Studio Ghibli films with bright colors, memorable characters and detailed landscapes. Scenes from the state are illustrated with watercolor skies and the diverse people, place and activities are highlighted in the hopes of attracting tourists after a challenging few years for the travel industry as a whole.
Megan Riehl, account supervisor at advertising agency Wieden+Kennedy, says "In year one, we focused on the landscapes. In year two we shifted to activities. We really wanted to bring in people this year." This iteration of the campaign brings the state's people, customs and traditions to life in a way that continues the story of 'Oregon, Only Slightly Exaggerated.'
Megan Riehl, account supervisor at advertising agency Wieden+Kennedy, says "In year one, we focused on the landscapes. In year two we shifted to activities. We really wanted to bring in people this year." This iteration of the campaign brings the state's people, customs and traditions to life in a way that continues the story of 'Oregon, Only Slightly Exaggerated.'
Trend Themes
1. Anime-style Advertising - Adopting anime-style visuals and animation in advertising is a disruptive innovation opportunity for companies looking to attract younger and more diverse audiences.
2. Bringing Destinations to Life with Animation - Incorporating animation and vibrant visuals in travel advertising campaigns can create a memorable and immersive experience for viewers, presenting a disruptive innovation opportunity for the travel industry.
3. Highlighting Local Culture and Traditions Through Creative Storytelling - Using unique animation and storytelling techniques to showcase local customs and traditions can help travel companies differentiate themselves and attract tourists seeking more authentic experiences, thereby providing a disruptive innovation opportunity for the travel industry.
Industry Implications
1. Tourism - Companies in the tourism industry can leverage anime-style animation to appeal to younger and more diverse demographics and create a unique selling proposition.
2. Advertising - Incorporating animation and vibrant visuals in advertising campaigns can create a more engaging and memorable experience for viewers and present a disruptive innovation opportunity for companies looking to differentiate themselves.
3. Animation - Creating unique and visually stunning animation styles for clients in the travel and advertising industries can create a competitive advantage and present disruptive innovation opportunities.
2.3
Score
Popularity
Activity
Freshness
