The RAIN Water Company Has Launched Plastic-Free Packaging
Michael Hemsworth — November 10, 2020 — Eco
References: simplyrainwater.co & bevnet
The RAIN Water Company has announced new recyclable aluminum water packaging that will help the brand to reduce its use of plastic and position its product as a more sustainable alternative for consumers to choose. The packaging is achieved with a 100% aluminum construction that is completely recyclable and is positioned as a far better alternative to plastic. This comes in response to news that plastic has been found to be recycled less than 10% of the time, while aluminum has a far better rate at 67%.
The RAIN Water Company spoke on the new recyclable aluminum water packaging in a statement explaining that, "Consumers have long been told that plastic packaging is okay, provided that it is recycled. With plastic recycling rates not breaking single digits, it is quite difficult to think that this act can help reduce plastic waste. Aluminum is one of the most recyclable materials on the planet and reused repeatedly. Aluminum bottles, when recycled, will be back on the shelf or made into a pick-up truck like an F150 within 60 days – the opportunities are endless."
The RAIN Water Company spoke on the new recyclable aluminum water packaging in a statement explaining that, "Consumers have long been told that plastic packaging is okay, provided that it is recycled. With plastic recycling rates not breaking single digits, it is quite difficult to think that this act can help reduce plastic waste. Aluminum is one of the most recyclable materials on the planet and reused repeatedly. Aluminum bottles, when recycled, will be back on the shelf or made into a pick-up truck like an F150 within 60 days – the opportunities are endless."
Trend Themes
1. Recyclable Packaging - Companies could provide innovative sustainable packaging options that reduce plastic waste and promote environmental conservation.
2. Alternative Materials - There is a growing demand for brands to shift towards using eco-friendly materials such as aluminum, glass, and biodegradable materials for packaging and reduce their carbon footprint.
3. Sustainability Initiatives - Businesses should leverage sustainability initiatives to foster a greater sense of corporate social responsibility to keep up with growing sustainability trends in the market.
Industry Implications
1. Beverage Industry - Beverage brands could explore alternative packaging options to reduce plastic waste and appeal to environmentally conscious consumers.
2. Packaging Industry - The packaging industry has the opportunity to offer innovative and eco-friendly packaging solutions to meet the growing demand for sustainable materials.
3. Retail Industry - Retail companies could leverage sustainability initiatives to improve their brand image and appeal to eco-conscious consumers who prioritize purchasing from environmentally responsible brands.
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