Evian Has Introduced 100% Recycled Plastic Water Packaging
Michael Hemsworth — September 25, 2020 — Eco
References: evian & talkingretail
Evian has announced a new 100% recycled plastic water packaging for its product in the UK that will help to reduce the brands reliance on virgin materials in favor of a more eco-friendly option. The new water packaging was launched on September 21 on the first day of Recycle Week and is sure to come as welcome news to consumers who are looking for ways to curb their use of virgin plastics. The launch comes as part of a larger shift towards recycled packaging as consumers become more weary of the vast amount of material needed across all of their favorite products.
UK Marketing Manager Gemma Morgan spoke on the new Evian 100% recycled plastic water packaging saying, "Following on from the successful introduction of our recycled bottles at The Championships, Wimbledon 2019, we’re really excited to be bringing our ‘Bottles made from bottles’ to market. We continue to be committed donors to Recycle Week, and it is great that the launch of the ‘Bottle made from Bottles’ range coincides with this important annual event. Here at Evian we are determined to continue in our journey to provide our iconic Evian water in a way that limits the use of virgin plastic.”
UK Marketing Manager Gemma Morgan spoke on the new Evian 100% recycled plastic water packaging saying, "Following on from the successful introduction of our recycled bottles at The Championships, Wimbledon 2019, we’re really excited to be bringing our ‘Bottles made from bottles’ to market. We continue to be committed donors to Recycle Week, and it is great that the launch of the ‘Bottle made from Bottles’ range coincides with this important annual event. Here at Evian we are determined to continue in our journey to provide our iconic Evian water in a way that limits the use of virgin plastic.”
Trend Themes
1. Recycled Packaging - Increased demand for eco-friendly alternatives is generating opportunities for industries to create and innovate cost-effective solutions for recycled packaging.
2. Sustainable Materials - There is a growing interest in using sustainable materials to replace virgin plastics, providing opportunities for industries to explore and invest in alternative materials.
3. Consumer Awareness - Consumers are becoming increasingly aware of the environmental impact of single-use packaging, creating opportunities for industries to develop products and packaging with eco-friendly solutions to meet the demand of environmentally-conscious consumers.
Industry Implications
1. Packaging Industry - The packaging industry has an opportunity to lead the charge on sustainable innovation by developing new materials and solutions that can be leveraged across a diverse range of sectors.
2. Beverage Industry - Beverage companies can differentiate themselves and gain consumer loyalty by developing and promoting eco-friendly packaging solutions while promoting their brand as an environmentally conscious option.
3. Retail Industry - Retailers have an opportunity to leverage the increased awareness of environmental issues to promote the use of sustainable products and packaging to differentiate themselves from competitors and meet the demand of eco-conscious consumers.
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