Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,166 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,166 cutting edge ideas.

Gorilla-Saving Rum Ranges

Clean the Sky - Positive Eco Trends & Breakthroughs

The Karisimbi Rum Range Includes Three Expressions

The Karisimbi Rum range has been unveiled by the Gorilla Spirits Co. as a series of spirits perfect for consumers to try out as an artisan alcohol product that also boasts social good benefits. The spirit range consists of three expressions including White Rum, Spiced Rum and Golden Rum, which each come in with a 40% ABV. The rums keep sustainability at the heart of their ethos with 10% of profits from every bottle sold donated to the Gorilla Organization, which will support conservation of the endangered mountain gorilla population.

Managing Director of Gorilla Spirits Nick Masters spoke on the Karisimbi Rum range saying, "We believe our Karisimbi brand has the potential to captivate the UK’s growing number of rum drinkers with its exceptional quality and unique flavour profiles so we’re thrilled to be partnering with Love Drinks for the next step of the brand’s journey. Kirsty, Samantha and her team have a lot in common with our troop so we’re looking forward to getting started as the bustling summer rum season begins in earnest.”
Trend Themes
1. Socially-responsible Alcohol Products - The rise of alcohol brands that donate a portion of their profits to environmental and wildlife conservation fosters a new level of consumer engagement through social good.
2. Artisan Spirit Ranges - Artisan spirit ranges with unique flavor profiles are capturing the interest of a discerning audience looking for premium and craft alcohol experiences.
3. Sustainable Beverage Production - Sustainable production practices in the beverage industry create opportunities for brands to resonate with eco-conscious consumers by aligning their operations with environmental causes.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry is increasingly incorporating socially responsible initiatives, reshaping the market with ethically-driven brand propositions.
2. Wildlife Conservation - Wildlife conservation initiatives gain unconventional support through partnerships with consumer goods brands, creating hybrid markets that merge consumer interests with ecological benefits.
3. Sustainable Products - The sustainable products industry benefits from cross-sector collaborations, promoting environmentally focused initiatives while appealing to a broad consumer base.
6.3
Score
Popularity
Activity
Freshness