The Garden Packaging for Eco World Fertilizer is Chic
Laura McQuarrie — July 21, 2014 — Marketing
References: behance.net & thedieline
When it comes to garden packaging, there are some things like flowers, seeds and garden tools that get shiny packages for presentation, but fertilizer is one product that usually doesn't sound, smell or look very appealing, since it's often heavy and comes in a big, oversized bag. To change the perception of fertilizer, the design for Eco World fertilizer bottles is light and chic.
Eco World is a Russian company that produces seeds, flowers and vegetable fertilizers and the new packaging for its products is presented to look fresh and desirable. The tall, slender bottles have white backgrounds and feature vibrant illustrations of flowers and plants, suggesting that the richness on each of the fertilizer packages could easily become part of your garden at home.
Eco World is a Russian company that produces seeds, flowers and vegetable fertilizers and the new packaging for its products is presented to look fresh and desirable. The tall, slender bottles have white backgrounds and feature vibrant illustrations of flowers and plants, suggesting that the richness on each of the fertilizer packages could easily become part of your garden at home.
Trend Themes
1. Eco-friendly Packaging - The trend towards eco-friendly packaging creates opportunities for stylish packaging design in traditionally unappealing product categories.
2. Visual Storytelling Packaging - Designs that use visual storytelling to communicate product benefits can change consumer perception and drive sales in underappreciated categories.
3. Sustainable Gardening Products - Sustainability-focused trends in the gardening industry create opportunities for innovative and stylish new fertilizer and garden product offerings.
Industry Implications
1. Gardening Supplies - Innovations in packaging design can help to create a new visual language for gardening products, inviting a broader consumer base to gardening products.
2. Sustainability and Environmentalism - Brands that prioritize sustainable, environmentally conscious products, and packaging resonate with consumers who demand eco-friendly and ethical choices.
3. Consumer Goods - In a crowded market, packaging innovation can create a competitive edge in saturation with visually appealing and unique product packaging design, like Eco World's fertilizer bottles.
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