Momofuku's Packaging Reference Labels in Professional Kitchens
Laura McQuarrie — September 20, 2021 — Marketing
References: thedieline
Since it was opened in 2004, Momofuku Noodle Bar has gone on to launch several locations, its own cookbook, magazine and a line of packaged food products for at-home cooks. The packaging labels by the brand pay tribute to professional kitchens, specifically the way products are clearly labeled for use in kitchens, walk-in units and pantries.
The deceptively simple packaging designs have labels that look like masking tape and those who work in these settings are bound to associate the quality of the products based on that alone. These tape-like labels are scrawled with text that appears to look handwritten, which adds a human touch to restaurant-grade products like sauces, soy noodles and salts.
The deceptively simple packaging designs have labels that look like masking tape and those who work in these settings are bound to associate the quality of the products based on that alone. These tape-like labels are scrawled with text that appears to look handwritten, which adds a human touch to restaurant-grade products like sauces, soy noodles and salts.
Trend Themes
1. Packaged Food Products for Home Cooks - Creating high-quality, restaurant-grade packaged food products for home consumption.
2. Innovative Product Packaging - Designing packaging that mimics professional kitchen labels to elevate the perceived quality and authenticity of packaged foods.
3. Handwritten-style Product Labels - Designing food packaging with handwritten-style labels adds a human touch and enhances the perceived quality of the product.
Industry Implications
1. Food and Beverage Industry - Using innovative packaging strategies to create innovative and unique products that stand out in an increasingly crowded marketplace.
2. Retail Industry - Partnering with food and beverage companies to sell innovative packaged food products in stores or online.
3. Hospitality Industry - Developing on-demand food products ideal for hotels and events with unique packaging that meets the high expectations of professional users.
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