The Funkin Nitro Cocktails Can be Easily Brought Anywhere
Michael Hemsworth — April 11, 2019 — Lifestyle
References: funkincocktails & talkingretail
The Funkin Nitro Cocktails are set to be launched by the brand as a new lineup of canned libations that are characterized by their distinct flavor and highly portable packaging.
Set to launch in May, the cocktails are infused with nitrogen that is reported to help deliver a smooth finish and will come in four flavor options including Amaretto Sour, Passion Fruit Martini, Espresso Martini and Pink Gin Fizz. Each of the canned cocktails have a 5% ABV and come in cases of 12 that are perfect for bringing wherever the party or gathering is happening.
Marketing Director at Funkin Cocktails Ben Anderson spooky on the new Funkin Nitro Cocktails saying, "Around eight million consumers drink cocktails on a night out and as cocktails become more mainstream, consumers are looking to replicate their in-bar experience at home with a credible, easy-to-use and top quality cocktail. We would urge grocery, convenience and independent retailers to capitalize on the huge trend towards cocktail consumption by stocking our premium quality, stand-out Funkin nitro canned cocktail range.”
Set to launch in May, the cocktails are infused with nitrogen that is reported to help deliver a smooth finish and will come in four flavor options including Amaretto Sour, Passion Fruit Martini, Espresso Martini and Pink Gin Fizz. Each of the canned cocktails have a 5% ABV and come in cases of 12 that are perfect for bringing wherever the party or gathering is happening.
Marketing Director at Funkin Cocktails Ben Anderson spooky on the new Funkin Nitro Cocktails saying, "Around eight million consumers drink cocktails on a night out and as cocktails become more mainstream, consumers are looking to replicate their in-bar experience at home with a credible, easy-to-use and top quality cocktail. We would urge grocery, convenience and independent retailers to capitalize on the huge trend towards cocktail consumption by stocking our premium quality, stand-out Funkin nitro canned cocktail range.”
Trend Themes
1. Nitrogen-infused Cocktails - The infusion of nitrogen in canned cocktails offers a smooth finish and presents an opportunity for innovative flavor combinations.
2. Portable Canned Cocktails - The highly portable packaging of canned cocktails allows for easy consumption on-the-go and opens up possibilities for outdoor events and activities.
3. Premium Ready-to-drink Cocktails - The increasing demand for high-quality cocktails at home presents an opportunity to provide consumers with ready-to-drink options that deliver a bar-like experience.
Industry Implications
1. Alcoholic Beverages - The development of nitrogen-infused canned cocktails creates opportunities for breweries and distilleries to expand their product offerings and cater to the growing demand for innovative alcoholic beverages.
2. Packaging - The rise of portable canned cocktails necessitates innovative packaging solutions that maintain the integrity of the product while enhancing convenience and practicality.
3. Retail - Grocery, convenience, and independent retailers can tap into the trend of cocktail consumption by stocking premium-quality canned cocktails, enhancing their product selection and meeting consumer preferences.
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