The Funkin Cocktails Peach Bellini is Tasty and Convenient
Michael Hemsworth — June 2, 2020 — Marketing
References: funkincocktails & talkingretail
The Funkin Cocktails Peach Bellini is one of the latest offerings from the brand that will offer consumers a simple way to enjoy a popular cocktail this summer. The canned ready-to-drink cocktail is made with a blend of wine and peach juice with a sparkling profile to make it perfect for those who favor the flavor of the namesake cocktail, but who are in search of an easier way to enjoy it. The drink has a 5% ABV and responds to consumer demand in the UK for premium cocktails in cans as they seek out convenient takes on classic recipes.
Marketing Director at Funkin Cocktails Ben Anderson spoke on the new Peach Bellini explaining, "The popularity of cocktails in the UK continues, with spritz cocktails up by 71% and now in the UK’s top 10 favorite cocktails. Our Peach Bellini is the ultimate summer aperitif and serves up all the vibrant flavor and color of one crafted at the bar. This canned RTD serve enables consumers to enjoy it anytime, anywhere and we encourage retailers to capitalise on the opportunity.”
Marketing Director at Funkin Cocktails Ben Anderson spoke on the new Peach Bellini explaining, "The popularity of cocktails in the UK continues, with spritz cocktails up by 71% and now in the UK’s top 10 favorite cocktails. Our Peach Bellini is the ultimate summer aperitif and serves up all the vibrant flavor and color of one crafted at the bar. This canned RTD serve enables consumers to enjoy it anytime, anywhere and we encourage retailers to capitalise on the opportunity.”
Trend Themes
1. Canned Cocktails - Disruptive innovation opportunity: Develop a variety of canned cocktails that cater to different flavor preferences and consumer demands, providing convenience and easy enjoyment.
2. Ready-to-drink Beverages - Disruptive innovation opportunity: Explore innovative packaging and flavor combinations to create a wide range of convenient ready-to-drink beverages for on-the-go consumers.
3. Premium Convenience - Disruptive innovation opportunity: Create premium-quality ready-to-drink beverages that maintain the flavor, quality, and experience of traditional cocktails, providing a convenient option for consumers without compromising taste.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Develop new product lines of canned ready-to-drink cocktails to cater to the growing demand for convenient and flavorful alcoholic beverages.
2. Packaging Industry - Disruptive innovation opportunity: Design unique and innovative packaging solutions that enhance the consumer experience and convenience of ready-to-drink beverages, attracting a wider consumer base.
3. Bar and Restaurant Industry - Disruptive innovation opportunity: Collaborate with cocktail bars and restaurants to create signature canned cocktail offerings that capture the essence of their craft cocktails, providing a convenient option for their customers.
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