Del Monte's 'Fruit Refreshers' Swap Light Syrups for Fruit Water
Laura McQuarrie — June 28, 2016 — Lifestyle
References: delmonte & packagingdigest
'Fruit Refreshers' from Del Monte put a refreshingly healthy spin on fruit cups. In the past few years, changes in health consciousness have caused consumers to scrutinize the use of sugars, artificial additives and high-fructose corn syrups. As such, fruit cups of the past with fruit chunks suspended in a "light syrup" gives many consumers cause to be concerned. Del Monte's Fruit Refreshers do away with undesirable additives and introduce 'Mandarin Oranges in Slightly Sweetened Coconut Water' and 'Pineapple in Passion Fruit-Flavored Slightly Sweetened Fruit Water.'
Fruit Refreshers are sold in packs of two shapely large 90-calorie cups, which recognizes that many consumers are returning to bigger portions of whole fruits for on-the-go snacking.
Soon, 'Grapefruit & Oranges in Pomegranate-Flavored Fruit Water' and 'Red Grapefruit in Guava-Flavored Fruit Water' will also be introduced to the Fruit Refreshers family.
Fruit Refreshers are sold in packs of two shapely large 90-calorie cups, which recognizes that many consumers are returning to bigger portions of whole fruits for on-the-go snacking.
Soon, 'Grapefruit & Oranges in Pomegranate-Flavored Fruit Water' and 'Red Grapefruit in Guava-Flavored Fruit Water' will also be introduced to the Fruit Refreshers family.
Trend Themes
1. Health-conscious Snacking - The growing trend of health-conscious snacking presents an opportunity for innovative fruit cup products like Del Monte's 'Fruit Refreshers' that offer natural sweeteners and no artificial additives.
2. Reduced Sugar Alternatives - Consumers' increasing scrutiny of added sugars and artificial additives creates an opportunity for the development of reduced sugar fruit cup options like Del Monte's 'Fruit Refreshers' that use natural sweeteners.
3. Clean Label Movement - The clean label movement, which demands transparency and simplicity in food ingredients, provides an opportunity for fruit cup brands like Del Monte to meet consumer demand for healthier, more natural options.
Industry Implications
1. Snack Foods - The snack foods industry can capitalize on the trend of health-conscious snacking by developing and marketing fruit cup products with natural sweeteners and no artificial additives.
2. Healthy Food and Beverage - The healthy food and beverage industry can meet consumer demand for reduced sugar alternatives by offering innovative fruit cup options like Del Monte's 'Fruit Refreshers' that use natural sweeteners.
3. Food Packaging - The food packaging industry can play a role in supporting the clean label movement by creating packaging designs that clearly communicate the natural and simplified ingredients in fruit cup products like Del Monte's 'Fruit Refreshers'.
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